Results 211 to 220 of about 18,203,904 (307)

Marketing a Plastic Surgery Practice: Strategies, Insights, and Practical Considerations. [PDF]

Plast Reconstr Surg Glob Open
Khosla AS, Zeitouni F, Laning EK, Tierney M, Attaluri PK, Rao VK.   +5 more
europepmc   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Survey data on consumer responses to social media-endorsed FMCG advertising in Vietnam. [PDF]

Data Brief
Pham TD, Le HTL, Nguyen HN.
europepmc   +1 more source

The Adoption of Sufficiency Practices in Sustainability‐Oriented Businesses: A Mixed‐Methods Study of Enablers, Challenges, and Benefits

Business Strategy and the Environment, EarlyView.
ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen, Laura Niessen‐Wade, Lisa Sophie Walsleben, Laura Beyeler, Emelie Scheurer   +4 more
wiley   +1 more source

Children's exposure to unhealthy food and beverage advertising in Senegal: a cross-sectional mixed-methods analysis of advertising trends, marketing strategies and perceptions. [PDF]

Glob Health Action
Onifade Y, Diouf A, Mama OM, Vandevijvere S, Badiane A, Sarr NN, Faye SLB, Manga JS, Moubarac JC, Idohou-Dossou N.   +9 more
europepmc   +1 more source

SDG Forward Faster in the Face of Geopolitical and Climate Risks: Does CEO Power Strengthen This Relationship?

Business Strategy and the Environment, EarlyView.
ABSTRACT In a macroeconomic environment characterised by systemic disruptions and global uncertainty, companies are forced to reconfigure their sustainability strategies. This study examines the combined impact of geopolitical and climate risks on corporate commitment to and actual progress toward the United Nations (UN) Sustainable Development Goals ...
Isabel‐María García‐Sánchez
wiley   +1 more source

Examining the effect of advertising film-supported activities in Turkish courses on the critical thinking skills of seventh grade students. [PDF]

Front Psychol
Şimşek A, Aydın N, Bakir S.
europepmc   +1 more source

Media advertising

, 2010
Diadechko, Alla Mykolaivna, Avlasovych, A.   +1 more
openaire   +1 more source

Can Sustainable Entrepreneurship Create Value for Enterprises? Examining the Roles of Corporate Reputation and Entrepreneurs' Self‐Promotion Behavior

Business Strategy and the Environment, EarlyView.
ABSTRACT To understand the heterogeneous performance outcomes of sustainable entrepreneurship, this study investigates the role of founder impression management. We develop and test a moderated mediation model, drawing on signaling and impression management theories, using a dual‐study design with longitudinal data (n = 217) and survey data (n = 259 ...
Rongzhi Liu, Haibin Liu, Samuel Adomako, Yong Lin, Tianwei Huang, Yihan Wang, Fang Ding   +6 more
wiley   +1 more source