Results 221 to 230 of about 98,740 (316)

A Green Consumer‐Based Approach to Advance Branding Strategies in Experiential Consumption Contexts. Insight From the Cruise Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano, Giuseppe La Ragione, Annarita Sorrentino, Francesco Parola   +3 more
wiley   +1 more source

A healthy dose of skepticism: The relationship between young adolescents' sexual media exposure and sexual intentions, and the moderating role of media skepticism. [PDF]

Psychol Pop Media
Dodson CV, Evans-Paulson R, Scull TM.
europepmc   +1 more source

Advertising Media and Markets

Journal of Marketing, 1951
Leo T. Simmons, Ben Duffy
openaire   +2 more sources

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

Effects of exposure to body-positive advertising on body image among young Chinese women. [PDF]

Front Psychol
Nie J.
europepmc   +1 more source

Media advertising

, 2010
Diadechko, Alla Mykolaivna, Avlasovych, A.   +1 more
openaire   +1 more source

The Tree of Life Synagogue Attack: A Terrorist Radicalization Assessment Protocol‐18 Examination of Pre‐Attack Warnings and Post‐Attack Contagion and Copycat Effects

Behavioral Sciences &the Law, EarlyView.
ABSTRACT This is a retrospective case study of an antisemitic lone actor terrorist who completed the deadliest attack against the Jewish community in American history. The analysis through the lens of the Terrorist Radicalization Assessment Protocol (TRAP‐18) finds that 72% of the warning indicators were present, including four proximal warning ...
Molly Amman, Julia Kupper, J. Reid Meloy
wiley   +1 more source

Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents. [PDF]

Health Promot J Austr
Nguyen HV.
europepmc   +1 more source

Optimization of Lithium‐Ion Battery Circular Economy in Electric Vehicles in Sustainable Supply Chain

Battery Energy, Volume 4, Issue 2, March 2025.
Lithium batteries constitute a pivotal component in electric vehicles (EVs) owing to their rechargeability and high‐power output capabilities. ABSTRACT Lithium batteries constitute a pivotal component in electric vehicles (EVs) owing to their rechargeability and high‐power output capabilities.
Mohsen Alizadeh Afroozi, Mohammad Gramifar, Babak Hazratifar, Mohammad Mahdi Keshvari, Seyed Behnam Razavian   +4 more
wiley   +1 more source

Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]

J Med Internet Res
Sakai K, Nakazawa S, Furuya Y, Fukai K, Sano K, Korenaga M, Tatemichi M.   +6 more
europepmc   +1 more source