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A Study of Social Media Usage and Personal Branding from the Perspective of Freelance Creatives in South Korea

2023
This paper aims to investigate the social media usage and creatives’ perspective on personal branding in the creative industry of South Korea. This paper employs a quantitative technique to collect data and statistics from a sample of 117 creatives, consisting of South Koreans and foreigners that are working in the creative industry in South Korea with
openaire   +1 more source

Cheap Talk on Freelance Platforms

Management Science, 2021
T Tony Ke, Yuting Zhu
exaly  

Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces

Journal of Marketing, 2022
Stephan Ludwig   +2 more
exaly  

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