Results 201 to 210 of about 249,490 (259)

Developing Digital Self-Regulation in Adolescence: A Developmental Self-Determination Model of Digital Self-Regulation. [PDF]

Educ Psychol Rev
Wang MT.
europepmc   +1 more source

Current levels and needs of digital competence among medical teachers in Uzbekistan: a multi-institutional assessment and future directions. [PDF]

BMC Med Educ
Lee H, Khabibullaev S, Tuychiev S.
europepmc   +1 more source

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Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, 2013
There is a growing trend among consumers to serially consume small, incomplete “chunks” of multiple media types—television, radio, Internet, and print—within a short time period. We refer to this behavior as media multiplexing and note that key challenges for integrated marketing communications media planners are (1) predicting which media or ...
Sriraman Venkataraman, Sandy D Jap
exaly   +2 more sources

A Media Planning Calculus

Operations Research, 1969
A convenient on-line computer system selects and schedules advertising media. The system consists of a market-response model, a heuristic search routine, and a conversational input-output program. The user supplies a list of media options, a budget, and various objective and subjective data about the media options and the desired audience.
John D. C. Little, Leonard M. Lodish
openaire   +1 more source

Media Streams Planning with Transcoding

2013 IEEE 12th International Symposium on Network Computing and Applications, 2013
High-quality video, both uncompressed and compressed with relatively low compression ratio, is used in interactive environments, where minimum end-to-end latency is required. The media streams planning solves multi-point data routing for such applications even when bit rate of streams is comparable to capacity of network links.
Pavel Troubil, Hana Rudová, Petr Holub
openaire   +1 more source

Modern media planning

Asian Journal of Multidimensional Research, 2021
The concept of IMC, as well as a variety of scientific models for media planning, have recently gained a lot of attention in the academic literature. Simultaneously, marketing academia has been chastised for being disconnected from practice. This paper begins with a survey of the current literature on IMC and media planning, followed by a description ...
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The communication of plans in different media

ACM SIGART Bulletin, 1978
Discussions of the task of plan recognition are often carried out without explicit consideration of the medium in which the information is presented. Some researchers talk of inducing a plan from a sequence of observed actions, others of figuring out plans as a participant in a conversation, still others of ...
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Considering Competition in Media Planning

Management Science, 1971
A normative mathematical procedure for the media planning problem is proposed which explicitly considers the effect of competitors' media schedules. A predictive model is developed to evaluate expected market response due to an advertising media schedule considering the anticipated schedules of competitors as well as other major advertising phenomena.
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Planning, Development, and Media

Journal of Planning Education and Research, 2015
Given the importance of the media in 21st-century western liberal democracies, planning actors that seek media attention may do so for multiple ends, such as to dampen controversy and increase their status as “stars” in their professions through media branding.
Lisa Schweitzer, Max Stephenson
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