Results 211 to 220 of about 249,490 (259)
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2015
Large video screens situated in public spaces are characteristic of the highly mediated public environment of contemporary cities. While screens are now able to support a range of content, including interactive applications, urban planning policy still treats them largely as commercial display surfaces only.
McQuire, S +5 more
openaire +2 more sources
Large video screens situated in public spaces are characteristic of the highly mediated public environment of contemporary cities. While screens are now able to support a range of content, including interactive applications, urban planning policy still treats them largely as commercial display surfaces only.
McQuire, S +5 more
openaire +2 more sources
2020
Perencanaan media komunikasi pemasaran seringkali dianggap sebagai sebuah bagian dari komunikasi yang kurang penting. Padahal, ketika seorang planner, pemilik merek, agensi ataupun humas telah menyelesaikan konsepnya dengan sebaik dan sekreatif mungkin namun tanpa diikuti pemilihan media yang tepat, bisa jadi apa yang dilakukannya sia-sia belaka ...
openaire
Perencanaan media komunikasi pemasaran seringkali dianggap sebagai sebuah bagian dari komunikasi yang kurang penting. Padahal, ketika seorang planner, pemilik merek, agensi ataupun humas telah menyelesaikan konsepnya dengan sebaik dan sekreatif mungkin namun tanpa diikuti pemilihan media yang tepat, bisa jadi apa yang dilakukannya sia-sia belaka ...
openaire
Nuances of Media Planning in New Media Age
2019This chapter aims to highlight the premises of traditional media planning process, create cognizance about the challenges that media planner today faces. A brief overview of extant literature on media planning, new media, is discussed. The author discusses media planning approach needs to consider marketing funnel and communication plan in ...
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