Results 241 to 250 of about 322,726 (301)

Accelerating Nigeria towards malaria elimination requires moving away from business as usual: insights from a political economy analysis. [PDF]

open access: yesInt Health
Chestnutt EG   +7 more
europepmc   +1 more source

Media Planning in Action

open access: yes, 2013
Dix, Steve
core  

Social media for collaborative planning: A typology of support functions and challenges [PDF]

open access: yesCities, 2022
In recent years, the widespread use of social media has increasingly impacted planning practice and policy making. Although a growing body of literature examines the impact of social media on urban governance and planning, there is a lack of theoretical ...
Yanliu Lin
exaly   +3 more sources
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Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, 2013
There is a growing trend among consumers to serially consume small, incomplete “chunks” of multiple media types—television, radio, Internet, and print—within a short time period. We refer to this behavior as media multiplexing and note that key challenges for integrated marketing communications media planners are (1) predicting which media or ...
Sriram Venkataraman, Sandy D Jap
exaly   +2 more sources

A Media Planning Calculus

Operations Research, 1969
A convenient on-line computer system selects and schedules advertising media. The system consists of a market-response model, a heuristic search routine, and a conversational input-output program. The user supplies a list of media options, a budget, and various objective and subjective data about the media options and the desired audience.
John D. C. Little, Leonard M. Lodish
openaire   +1 more source

Augmenting public participation: enhancing planning outcomes through the use of social media and web 2.0

open access: yesAustralian Planner, 2013
Social media and web 2.0 tools offer opportunities to devise novel participation strategies that can engage previously difficult to reach as well as new segments of society in urban planning.
Joel Fredericks, Marcus Foth
exaly   +2 more sources

Media Streams Planning with Transcoding

2013 IEEE 12th International Symposium on Network Computing and Applications, 2013
High-quality video, both uncompressed and compressed with relatively low compression ratio, is used in interactive environments, where minimum end-to-end latency is required. The media streams planning solves multi-point data routing for such applications even when bit rate of streams is comparable to capacity of network links.
Pavel Troubil, Hana Rudová, Petr Holub
openaire   +1 more source

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