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The communication of plans in different media
ACM SIGART Bulletin, 1978Discussions of the task of plan recognition are often carried out without explicit consideration of the medium in which the information is presented. Some researchers talk of inducing a plan from a sequence of observed actions, others of figuring out plans as a participant in a conversation, still others of ...
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Considering Competition in Media Planning
Management Science, 1971A normative mathematical procedure for the media planning problem is proposed which explicitly considers the effect of competitors' media schedules. A predictive model is developed to evaluate expected market response due to an advertising media schedule considering the anticipated schedules of competitors as well as other major advertising phenomena.
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Planning, Development, and Media
Journal of Planning Education and Research, 2015Given the importance of the media in 21st-century western liberal democracies, planning actors that seek media attention may do so for multiple ends, such as to dampen controversy and increase their status as “stars” in their professions through media branding.
Lisa Schweitzer, Max Stephenson
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2015
Large video screens situated in public spaces are characteristic of the highly mediated public environment of contemporary cities. While screens are now able to support a range of content, including interactive applications, urban planning policy still treats them largely as commercial display surfaces only.
McQuire, S +5 more
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Large video screens situated in public spaces are characteristic of the highly mediated public environment of contemporary cities. While screens are now able to support a range of content, including interactive applications, urban planning policy still treats them largely as commercial display surfaces only.
McQuire, S +5 more
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2020
Perencanaan media komunikasi pemasaran seringkali dianggap sebagai sebuah bagian dari komunikasi yang kurang penting. Padahal, ketika seorang planner, pemilik merek, agensi ataupun humas telah menyelesaikan konsepnya dengan sebaik dan sekreatif mungkin namun tanpa diikuti pemilihan media yang tepat, bisa jadi apa yang dilakukannya sia-sia belaka ...
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Perencanaan media komunikasi pemasaran seringkali dianggap sebagai sebuah bagian dari komunikasi yang kurang penting. Padahal, ketika seorang planner, pemilik merek, agensi ataupun humas telah menyelesaikan konsepnya dengan sebaik dan sekreatif mungkin namun tanpa diikuti pemilihan media yang tepat, bisa jadi apa yang dilakukannya sia-sia belaka ...
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Nuances of Media Planning in New Media Age
2019This chapter aims to highlight the premises of traditional media planning process, create cognizance about the challenges that media planner today faces. A brief overview of extant literature on media planning, new media, is discussed. The author discusses media planning approach needs to consider marketing funnel and communication plan in ...
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