Results 251 to 260 of about 1,999,265 (305)
Some of the next articles are maybe not open access.
Planning, Development, and Media
Journal of Planning Education and Research, 2015Given the importance of the media in 21st-century western liberal democracies, planning actors that seek media attention may do so for multiple ends, such as to dampen controversy and increase their status as “stars” in their professions through media branding.
Lisa Schweitzer, Max Stephenson
openaire +1 more source
Considering Competition in Media Planning
Management Science, 1971A normative mathematical procedure for the media planning problem is proposed which explicitly considers the effect of competitors' media schedules. A predictive model is developed to evaluate expected market response due to an advertising media schedule considering the anticipated schedules of competitors as well as other major advertising phenomena.
openaire +2 more sources
Addressing New Media with Conventional Media Planning
Journal of Interactive Advertising, 2001AbstractAccepted industry wisdom is that many new, and particularly Internet, media cannot be addressed through conventional media planning procedures. This paper takes a contrary position. It not only argues that new media can be addressed through conventional planning procedures, but it contends that they should be.
openaire +1 more source
Operations Research, 1969
A convenient on-line computer system selects and schedules advertising media. The system consists of a market-response model, a heuristic search routine, and a conversational input-output program. The user supplies a list of media options, a budget, and various objective and subjective data about the media options and the desired audience.
John D. C. Little, Leonard M. Lodish
openaire +1 more source
A convenient on-line computer system selects and schedules advertising media. The system consists of a market-response model, a heuristic search routine, and a conversational input-output program. The user supplies a list of media options, a budget, and various objective and subjective data about the media options and the desired audience.
John D. C. Little, Leonard M. Lodish
openaire +1 more source
Media planning optimization treatment
2014 Dynamics of Systems, Mechanisms and Machines (Dynamics), 2014This article deals with the research of up-to-date advertising activity treatments. The expert system has been developed as a kind of assistance to an adman. The article represents the techniques of cost calculation for advertising campaign of industrial enterprise end calculation techniques of index numbers being used.
U. N. Kulbida +2 more
openaire +1 more source
NASSP Bulletin, 1975
This article offers a practical approach to planning media centers: where to begin, whom to involve, and what factors deserve important consideration in view of today's interest in conservation measures.
openaire +1 more source
This article offers a practical approach to planning media centers: where to begin, whom to involve, and what factors deserve important consideration in view of today's interest in conservation measures.
openaire +1 more source
2015
Large video screens situated in public spaces are characteristic of the highly mediated public environment of contemporary cities. While screens are now able to support a range of content, including interactive applications, urban planning policy still treats them largely as commercial display surfaces only.
McQuire, S +5 more
openaire +2 more sources
Large video screens situated in public spaces are characteristic of the highly mediated public environment of contemporary cities. While screens are now able to support a range of content, including interactive applications, urban planning policy still treats them largely as commercial display surfaces only.
McQuire, S +5 more
openaire +2 more sources
American Cancer Society nutrition and physical activity guideline for cancer survivors
Ca-A Cancer Journal for Clinicians, 2022Cheryl L Rock +2 more
exaly