Results 1 to 10 of about 696 (138)

Cognitive and Communicative Pragmatic Parameters of Intertextuality in Mass Media

open access: yesПсихолінгвістика, 2020
Objective. The main objective of this research is to analyse the cognitive and communicative-pragmatic parameters of intertextuality in modern mediatexts.
Володимир Каленич
doaj   +4 more sources

Mediatext as a polycode text structure [PDF]

open access: yesВестник Башкирского университета, 2021
E. Polyakova
openaire   +2 more sources

LUDIC STRATEGIES IN MODERN ENGLISH-LANGUAGE MEDIATEXT [PDF]

open access: yesOdessa linguistic journal, 2018
Статтю присвячено комплексному дослідженню явища мовної гри в сучасній англійській мові, виконаному в руслі комунікативно-діяльнісного підходу до вивчення лінгвальних і мовних реалій.
I. Snikhovska
openaire   +2 more sources

MEDIATEXT: EDUCATIONAL APPROACHES TO TEACHING RUSSIAN AS A FOREIGN LANGUAGE

open access: yesRusskii iazyk za rubezhom, 2022
В статье описаны итоги анализа научных публикаций исследователей РКИ и цифровой лингводидактики о медиатекстах и их использовании на уроках РКИ с точки зрения медиаобразовательного подхода. Осмыслена роль медианавыков и знаний журналистских жанров преподавателями РКИ и учащимися в работе с медиатекстами как учебными, дидактическими материалами.
И.А. Лешутина   +1 more
openaire   +2 more sources

A phraseologism-heading as a manipulative dominant of a mediatext

open access: yesActual issues of Ukrainian linguistics: theory and practice, 2020
The article deals with different types of headings with a phraseological component, which is motivated by the manipulative function of media. Thus, journalists resort to manipulation in media when they want to: (a) obscure factual information; (b) affect the mass consciousness of the Ukrainians; (c) focus on key positions of a media text.
D. Syzonov
openaire   +3 more sources

Iconic Component of the Polycode Mediatext and Its Stylistic Potential

open access: yesPrepodavatel XXI vek, 2020
The article considers various peculiarities of implementing stylistic devices (metaphor, gradation, personification, contrast) in the advertising poly-code media text that, in its turn, serves as the object of the research. The research proves that the realization of stylistic devices can be actualized not only on the basis of the close correlation of ...
E. A. Uvarova
openaire   +2 more sources

Psycholinguistic Analysis of Cognitive-Discursive Practices of Mediatext Addressee: Interdisciplinary Study [PDF]

open access: yesProceedings of the International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization (PELSEG 2020), 2020
Media space is continually expanding: more and more areas of people’s daily activities are connected with the media spheres. The nature of the impact of media messages on humans requires comprehensive study.
Olga V. Lomtatidze   +2 more
openaire   +2 more sources

MEDIATEXT AS A MIRROR OF MODERN SOCIETY

open access: yesТrаnscarpathian Philological Studies, 2023
O.L. Achylova, I.A. Rehushevska
openaire   +2 more sources

ADDRESSEE ADAPTATION OF A MEDIATEXT

open access: yesCrede Experto: Transport, Society, Education, Language, 2021
N. A. Prom
openaire   +2 more sources

Rhetorical Risk Zones in Mediatexts of Turbulent Times

open access: yesНаучный диалог
The concept of rhetorical risk is introduced and actualized within the framework of the rhetorical decoding of the text concept aimed at studying the mechanisms of effective text formation.
L. A. Morina
doaj   +2 more sources

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