Results 1 to 10 of about 696 (138)
Cognitive and Communicative Pragmatic Parameters of Intertextuality in Mass Media
Objective. The main objective of this research is to analyse the cognitive and communicative-pragmatic parameters of intertextuality in modern mediatexts.
Володимир Каленич
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Mediatext as a polycode text structure [PDF]
E. Polyakova
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LUDIC STRATEGIES IN MODERN ENGLISH-LANGUAGE MEDIATEXT [PDF]
Статтю присвячено комплексному дослідженню явища мовної гри в сучасній англійській мові, виконаному в руслі комунікативно-діяльнісного підходу до вивчення лінгвальних і мовних реалій.
I. Snikhovska
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MEDIATEXT: EDUCATIONAL APPROACHES TO TEACHING RUSSIAN AS A FOREIGN LANGUAGE
В статье описаны итоги анализа научных публикаций исследователей РКИ и цифровой лингводидактики о медиатекстах и их использовании на уроках РКИ с точки зрения медиаобразовательного подхода. Осмыслена роль медианавыков и знаний журналистских жанров преподавателями РКИ и учащимися в работе с медиатекстами как учебными, дидактическими материалами.
И.А. Лешутина +1 more
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A phraseologism-heading as a manipulative dominant of a mediatext
The article deals with different types of headings with a phraseological component, which is motivated by the manipulative function of media. Thus, journalists resort to manipulation in media when they want to: (a) obscure factual information; (b) affect the mass consciousness of the Ukrainians; (c) focus on key positions of a media text.
D. Syzonov
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Iconic Component of the Polycode Mediatext and Its Stylistic Potential
The article considers various peculiarities of implementing stylistic devices (metaphor, gradation, personification, contrast) in the advertising poly-code media text that, in its turn, serves as the object of the research. The research proves that the realization of stylistic devices can be actualized not only on the basis of the close correlation of ...
E. A. Uvarova
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Psycholinguistic Analysis of Cognitive-Discursive Practices of Mediatext Addressee: Interdisciplinary Study [PDF]
Media space is continually expanding: more and more areas of people’s daily activities are connected with the media spheres. The nature of the impact of media messages on humans requires comprehensive study.
Olga V. Lomtatidze +2 more
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MEDIATEXT AS A MIRROR OF MODERN SOCIETY
O.L. Achylova, I.A. Rehushevska
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ADDRESSEE ADAPTATION OF A MEDIATEXT
N. A. Prom
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Rhetorical Risk Zones in Mediatexts of Turbulent Times
The concept of rhetorical risk is introduced and actualized within the framework of the rhetorical decoding of the text concept aimed at studying the mechanisms of effective text formation.
L. A. Morina
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