Results 11 to 20 of about 696 (138)
GENDER IDENTITY IN MEDIATEXT: SOCIO-CULTURAL PHENOMENON, VERBAL CONSTRUCT [PDF]
The paper considers lingual signification of gender identity in English mass media texts. The focus of the research concentrates on the contemporary theoretical opinions concerning terminological nomination and contents of the analyzed texts.
А. А. Марчишина
semanticscholar +4 more sources
ANALYSIS OF LINGVOCULTURAL PHRASES IN THE MEDIATEXT
The article deals with the analysis of cultural linguistic phrases in the media text. Mass information plays an important role in the continuation of language operations. This is determined by the qualitative changes in the general linguistic culture, and not only by the changes that have occurred due to the introduction of new information technologies.
openaire +2 more sources
Contemporary children’s literature, myth or reality?
The article justifies the obligatory and actuality school education of contemporary child’s book as a “key mediatext of culture”; revealed the reasons of the underestimation of child’s literature formed in society; describes the contemporary processes ...
Svetlana Anatolievna Petrova
doaj +2 more sources
The article studies the pragmatic potential of the hyperbole. German and Russian sport publications and newspapers with the column “Sport” were used as the sources for the research.
Natalya Alexandrovna Prom +3 more
doaj +2 more sources
POLITICAL METAPHOR AS A MEANS OF LINGUISTIC REPRESENTAION OF DONALD TRUMP’S IMAGE IN MASS MEDIA [PDF]
The article under discussion has focused on the peculiarities the conceptual metaphor usage in the speeches of the 45th and current president of the United States Donald Trump.
I. Bezrodnykh, O. Konopelkina
semanticscholar +3 more sources
Resistance to Objection in Nonfiction Discourse: Promotive and News Text
The topicality of the study of nonfiction journalistic discourse concerning the communicative action of objection is connected with the existing changes which happened in the perception of science by the public and the journalistic interpretation of this
Natalia A. Prokofeva +1 more
doaj +2 more sources
Mediatext Language Practices as a Factor in Representation of Reality
The article deals with the theoretical aspects of mediaculture as a sign system with reference to its historic development. The media language as a complex of sign systems (texts) evolved from object script to written language, from text copying (bookprinting) to electronic mediaculture, its visual, audial and audiovisual (screen) kinds.
N. Kirillova
openaire +3 more sources
TO THE QUESTION OF CONFLICT IN THE MEDIATEXT
The paper is devoted to the journalist’s text quality. Some factors of media conflicts’ origins are exposed. The quoted examples of some expressive means of language, used by certain mass media, are lined up to the typology of relative causes which are ...
Yulia M. Akinshina
doaj +1 more source
ON GENRE NATURE OF THE MEDIATEXT OF THE POLITICAL-ADMINISTRATIVE BLOGOSPHERE
The article is devoted to the identification of original genre characteristics of mediatexts in terms of prospects for the development of the theory and practice of functioning of journalistic genres. Building on the core concept of genre transformations
M. Chekunova
openaire +3 more sources
Advertising as a type of mediatext [PDF]
O. Tayupova
openaire +2 more sources

