Results 41 to 50 of about 32,872 (213)
The study: Recorded responses of > 1000 UK adults towards different marketing strategies. Tested 6 treatments ‐ 3 message framing strategies in the presence and absence of a dynamic social norm nudge. Tested how respondents' psychological traits influence advert effectiveness.
D.‐L. Simons +2 more
wiley +1 more source
ABSTRACT This study examines how government responses to citizen inquiries on governmental social media enhance policy communication campaigns for observers. Drawing upon theories of masspersonal communication and artificial intelligence (AI)‐mediated communication, it investigates the effects of replying agents, inquiry tones, and institutional trust ...
Xinzhi Zhang, Fangcao Lu
wiley +1 more source
Relación entre la comunicación interna y la administración de la controversia pública
El objetivo principal de nuestra investigación es conocer de qué manera la comunicación interna se relaciona con la administración de la controversia en los colaboradores de un municipio ubicado en Lima.
Enrique Elías Villanueva
doaj +1 more source
Abstract Coastal storms are likely to increase in frequency and become even more damaging. An unresolved policy issue is whether current residents should receive federal subsidies through such programs as the Federal Flood Insurance Program or the FEMA disaster relief program that encourage thembe encouraged to rebuild in the same locations that have ...
Risa Palm +2 more
wiley +1 more source
What Mamá Gallina Can Teach Literacy Educators about Healing Biliteracies
The metaphor of Mamá Gallina (Mother Hen) serves as a compelling vision for the healing practices bilingual teachers need themselves, before engaging with healing biliteracies for their students. In this metaphor, Mama Gallina represents the teacher, los pollitos represent the students, and the Fox represents English hegemony. Abstract In this Action &
Kimberly Muñoz, Alexandra (Ale) Babino
wiley +1 more source
Las características gráficas de las imágenes de Obama en su campaña presidencial de 2008 supusieron un instrumento fundamental para llegar a comunicar el mensaje y los valores que representaba su candidatura.
Victor Margolin
doaj +1 more source
Abstract In Europe, and specifically in countries bordering the Baltic Sea, preparedness issues have moved up the policy agenda since Russia's 2014 and 2022 invasions of Ukraine. “Ordinary people” are encouraged to prepare for crises—be it through stockpiling food at home, fact‐checking information, or signing up for military training.
Alexandra M. Friede
wiley +1 more source
El mensaje: Un ícono problemático [PDF]
Este artículo corresponde a dos momentos de un mismo estudio en torno al mensaje. El primero "El lenguaje: de la semiótica a las prácticas de la cultura" fue publicado en Signo y Pensamiento Vol. 7 No. 12, 1er semestre de 1998.
Rubio Angulo, Jaime; Pontificia Universidad Javeriana, Bogotá
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