Results 101 to 110 of about 192,570 (161)

The brain is defenseless against pesticides. [PDF]

open access: yesRev Assoc Med Bras (1992)
Scorza FA   +3 more
europepmc   +1 more source

Schizophrenia and bipolar disorder: a comparative analysis of genetic and brain network connectivity. [PDF]

open access: yesPsychol Med
Ren H   +14 more
europepmc   +1 more source

Mental accounting matters

Journal of Behavioral Decision Making, 1999
Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about how people engage in mental accounting activities.
exaly   +2 more sources

Mental Accounting and Consumer Choice

Marketing Science, 1985
Anew model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household ...
exaly   +2 more sources

Mental accounting: a systematic review

2017
This study was motivated by the need to characterize scientific research on the "Mental Accounting" construct in the period 1900 to 2015. Mental Accounting is a branch of Accounting science that aims at guiding individuals to make financial decisions as successful enterprises. Discussion of this topic is usually based on the Perspective Theory.
Cruz, Ione   +3 more
openaire   +3 more sources

Goals and bracketing under mental accounting

Journal of Economic Theory, 2016
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Alexander K. Koch, Julia Nafziger
openaire   +2 more sources

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