Results 141 to 150 of about 192,570 (161)

The Red and the Black: Mental Accounting of Savings and Debt

Marketing Science, 1998
George Loewenstein, Dražen Prelec
exaly  

Mental Accounting

2016
openaire   +1 more source

How Cognitive Style Influences the Mental Accounting System: Role of Analytic versus Holistic Thinking

Journal of Consumer Research, 2018
Rajesh Bagchi
exaly  

Is mental accounting of farm produce associated with more consumption of own-produced food?

Journal of Behavioral and Experimental Economics, 2020
Jiaqi Huang, Gerrit Antonides
exaly  

Mental accounting of income tax and value added tax among self-employed business owners

Journal of Economic Psychology, 2019
Matthias Kasper, Stephan Muehlbacher, Jérôme Olsen   +2 more
exaly  

Mental Accounting

2009
openaire   +1 more source

Neutralisation and Mental Accounting in Ethical Consumption: The Case of Sustainable Holidays

Sustainability, 2015
Diana Gregory-Smith
exaly  

Mental Accounting

2017
openaire   +1 more source

The Effect of Payment Schemes on Inventory Decisions: The Role of Mental Accounting

Management Science, 2013
Jordan Tong, A Gürhan Kok
exaly  

The susceptibility of mental accounting principles to evaluation mode effects

Journal of Behavioral Decision Making, 2009
Junhong Min, Timothy B Heath, Subimal Chatterjee   +2 more
exaly