Results 191 to 200 of about 205,214 (255)

Regional variation and urban-rural differences in partner similarity: a nationwide cohort study

open access: yes
Soini E   +6 more
europepmc   +1 more source

Mental Accounting and Consumer Choice

Marketing Science, 1985
Anew model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household ...
Richard Thaler
exaly   +2 more sources

Home - About - Disclaimer - Privacy