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Mental accounting matters

Journal of Behavioral Decision Making, 1999
Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of financial activities. Making use of research on this topic over the past decade, this paper summarizes the current state of our knowledge about how people engage in mental accounting activities.
exaly   +2 more sources

Mental Accounting and Consumer Choice

Marketing Science, 1985
Anew model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the model starts with the mental coding of combinations of gains and losses using the prospect theory value function. Then the evaluation of purchases is modeled using the new concept of “transaction utility.” The household ...
exaly   +2 more sources

Mental accounting: a systematic review

2017
This study was motivated by the need to characterize scientific research on the "Mental Accounting" construct in the period 1900 to 2015. Mental Accounting is a branch of Accounting science that aims at guiding individuals to make financial decisions as successful enterprises. Discussion of this topic is usually based on the Perspective Theory.
Cruz, Ione, Azevedo, Graça, Silva, Anabela, Chiau, Angelina   +3 more
openaire   +3 more sources

Mental accounting and categorization

Organizational Behavior and Human Decision Processes, 1992
Abstract Mental accounting is an oft-discussed type of decision framing in which individuals are hypothesized to form psychological accounts of the advantages and disadvantages of an event or option. Most discussions of mental accounting have focused on the consequences of framing decisions in this manner rather than on the processes underlying ...
Pamela W Henderson, Robert A Peterson
openaire   +1 more source