Results 1 to 10 of about 315,984 (234)
Social Media + Society, 2023 Emojis are paralinguistic elements that are used in computer-mediated communication to express emotions, convey tone, or simply depict objects or statements.
Thomas Koch +3 more
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The sender-receiver relationship as moderator of the persuasive effect in polysemic communication [PDF]
Acta Universitatis Lodziensis. Folia Litteraria Polonica, 2017 The article presents the results of an empirical experimental study into the functional aspects of polysemous communication in politics. The analyses of the results have led to the following conclusions in terms of the functional limitations of the ...
Karolina Dobrosz-Michiewicz +1 more
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Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand [PDF]
Management şi Marketing, 2016 Due to the rapid growth of the Internet and use of e-commerce in the recent years, viral marketing has drawn the attention of manufacturing and service organizations.
Esmaeilpour Majid, Aram Farshad
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Komunikasi Harmonis Orang Tua dengan Anak [PDF]
MediaTor, 2007 Harmony in family communication indicates the success of communication and interaction exchange within family members. In this paper, a harmonious communication between parents and their children was reviewed through parents credibility, the use of ...
Anne Ratnasari
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President's message: Banking on credibility [PDF]
, 2006 Banks and banking ; Inflation (Finance) ; Monetary ...
Jeff Lacker
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The effect of the social networks credibility on the information credibility through the mediating role of individual expertise among the students of University of Tabriz [PDF]
مطالعات رسانههای نوین, 2022 Nowadays, evaluating the credibility of information in the context of social networks has become an important issue for information users. The aim of current research is to investigate the effect of the social networks credibility on the information ...
Hashem Atapour +2 more
doaj +1 more source
Frontiers in Human Neuroscience, 2021 Understanding how humans evaluate credibility is an important scientific question in the era of fake news. Message credibility is among crucial aspects of credibility evaluations.
Lukasz Kwasniewicz +4 more
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Understanding the Adoption of Incentivized Word-of-Mouth in the Online Environment
Journal of Theoretical and Applied Electronic Commerce Research, 2021 Nowadays, word-of-mouth is a very important component of e-commerce activity because consumers are very sensitive to other people’s opinions. Depending on the companies’ politics, these opinions can be incentivized or non-incentivized.
Bogdan Anastasiei +2 more
doaj +1 more source
Frontiers in Psychology, 2023 Virtual influencers are gaining prominence as a way of attracting people’s attention on social media, but limited research has been conducted on this subject. In this research, we explore the effects of human-like virtual influencers (HVIs) vs.
Eunjin (Anna) Kim +3 more
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Source Credibility in Tobacco Control Messaging [PDF]
Tobacco Regulatory Science, 2016 Perceived credibility of a message's source can affect persuasion. This paper reviews how beliefs about the source of tobacco control messages may encourage attitude and behavior change.We conducted a series of searches of the peer-reviewed literature using terms from communication and public health fields.
Allison M, Schmidt +3 more
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