Results 11 to 20 of about 315,984 (234)

Modeling and Comparing Brain Processes in Message and Earned Source Credibility Evaluation

open access: yesFrontiers in Human Neuroscience, 2022
Understanding how humans evaluate credibility is an important scientific question in the era of fake news. Source credibility is among the most important aspects of credibility evaluations.
Piotr Schneider   +4 more
doaj   +1 more source

Prevention Messages in Parent-Infant Bed-Sharing: Message Source, Credibility, and Effectiveness [PDF]

open access: yesGlobal Pediatric Health, 2017
Objective. Despite educational outreach, bed-sharing prevalence is rising. Mothers’ and fathers’ bed-sharing practices, prevention message source, perceived source credibility, and the effectiveness of the prevention message were evaluated. Methods. Data were collected from 678 community parents via an online survey.
Austin, Jillian Emily   +3 more
openaire   +3 more sources

Non-green influencers promoting sustainable consumption: Dynamic norms enhance the credibility of authentic pro-environmental posts

open access: yesFrontiers in Psychology, 2023
Social media influencers can raise awareness for sustainability, and establish norms related to a more sustainable lifestyle. Although non-green influencers can reach a wider audience, they might face credibility issues when communicating about ...
Ágnes Buvár   +2 more
doaj   +1 more source

Believing in Credibility Measures: Reviewing Credibility Measures in Media Research From 1951 to 2018

open access: yesInternational Journal of Communication, 2022
Although credibility has been a key concept in communication research for decades, there still is no consensus on its conceptualization and measurement.
Anina Hanimann   +3 more
doaj   +2 more sources

COVID-19 messages in sponsored social media posts: The positive impact of influencer-brand fit and prior parasocial interaction

open access: yesPLoS ONE, 2022
This study explores the dissemination potential of a COVID-19 message embedded in a sponsored social media post. The moderating role of prior parasocial interaction and influencer-brand fit were considered. 365 respondents participated in the study. A 3 (
Ágnes Buvár   +3 more
doaj   +2 more sources

Facial Trustworthiness Influences Age Differences in Visual Attention Toward Credible Versus Non-credible Messages

open access: yesInnovation in Aging, 2023
Abstract Background and Objectives The literature on consumer decision-making and aging suggests that older adults make less optimal buying decisions than younger adults do, partly because older adults tend to perceive salespersons’ faces as more trustworthy.
Nicole Long Ki Fung   +3 more
openaire   +2 more sources

Does gender matter? Acceptance and forwarding of electronic word of mouth: A moderated mediation analysis [PDF]

open access: yesManagement Science Letters, 2020
Presently, online users usually tend to use the Internet to get some details information and forward their purchasing experience on social media platforms. This activity helps other users create their own purchasing plans simpler.
Odai Mansour, Panteha Farmanesh
doaj   +1 more source

Source memory for advertisements: The role of advertising message credibility [PDF]

open access: yesMemory & Cognition, 2020
AbstractAdvertising is seen as an untrustworthy source because of the perceived self-interest of the advertisers in presenting product information in a biased or misleading way. Regulations require advertising messages in print and online media to be labeled as advertisements to allow recipients to take source information into account when judging the ...
Raoul Bell, Laura Mieth, Axel Buchner
openaire   +2 more sources

From Believing to Sharing: Examining the Effects of Partisan Media’s Correction of COVID-19 Vaccine Misinformation

open access: yesInternational Journal of Communication, 2022
Drawing on social identity theory and politeness theory, this study tested the effects of partisan media’s correction of COVID-19 vaccine misinformation on individuals’ message credibility perceptions and news engagement intentions.
Shuning Lu, Lingzi Zhong
doaj   +2 more sources

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

open access: yesSocial Media + Society, 2020
This research explores how social validation, measured through trusted endorsements and bandwagon heuristics, influence the credibility of misinformation on Instagram.
Paul Mena   +2 more
doaj   +1 more source

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