Results 201 to 210 of about 315,984 (234)
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Source and Message Content Credibility in Retail Advertisements
Journal of the Academy of Marketing Science, 1975Source and message content credibility, two characteristics of effective communications, were examined in the advertising content. A quasi-experimental design using actual retail comparative price advertisements was used to test the effects of retailers (sources) and meassages (discount levels) on the acceptance of the message. The findings support the
G. H. G. McDougall, J. N. Fry
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Message Framing and Credibility
Health Marketing Quarterly, 2000This study uses an experimental approach to test the influence of message framing and credibility on the attitude toward a dental exam and consumers' intention to use the dental office. The findings indicate a strong effect of credibility on attitude as well as intention. The influence of framing is also statistically significant.
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Southern Speech Communication Journal, 1974
To determine the influence of field dependence, speaker credibility set, and message documentation on evaluations of speaker and message credibility, 60 field dependent and 60 field independent subjects were assigned to one of four experimental conditions in which speaker credibility set and message documentation were manipulated factorially. Subjects’
Helen Fleshler +2 more
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To determine the influence of field dependence, speaker credibility set, and message documentation on evaluations of speaker and message credibility, 60 field dependent and 60 field independent subjects were assigned to one of four experimental conditions in which speaker credibility set and message documentation were manipulated factorially. Subjects’
Helen Fleshler +2 more
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Message Source Credibility in Drug Education
Journal of School Health, 1985ABSTRACTA questionnaire was administered to 1,734 university students and 381 high school students enrolled in drug education programs, surveying student opinions about the credibility of various proposed message sources. Five sets of proposed message sources were presented to each subject; each set consisted of one proposed source category that did ...
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Specificity, verifiability, and message credibility
Quarterly Journal of Speech, 1971(1971). Specificity, verifiability, and message credibility. Quarterly Journal of Speech: Vol. 57, No. 4, pp. 393-401.
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Big Data and Technical Credibility [President's Message]
IEEE Industry Applications Magazine, 2015Presents the President's message that discusses new trends that will impact the industry applications field, focusing on the concept of big data.
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Credibility of Alert Messages for Computer Virus Infection
2019 International Conference on Computing, Electronics & Communications Engineering (iCCECE), 2019It has been reported that Internet users do not recovery personal computers (PCs) that have been infected by a computer virus. To address this problem, we have investigated how to motivate users to remove viruses from their PCs based on Protection Motivation Theory.
Kana Shimbo +2 more
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The Effects of Message Framing and Source Credibility on Green Messages in Hotels
Cornell Hospitality Quarterly, 2013This study used an experimental approach to examine the influence of message framing and source credibility on potential hotel customers’ attitudes, behavioral intentions, attention, and environmentally friendly activities (EFAs) toward messages about protecting the environment. With 386 participants, this study employed a 2 × 2 between-subject design
Sung-Bum Kim, Dae-Young Kim
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Communication Research Reports, 2015
The relationship between receiver characteristics (including issue involvement, value-relevant involvement, and elaboration) and message features (including language intensity, author credibility, message quality, and message effectiveness) on perceptions of organizational credibility were examined in this investigation within the context of public ...
Amber K. Worthington +2 more
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The relationship between receiver characteristics (including issue involvement, value-relevant involvement, and elaboration) and message features (including language intensity, author credibility, message quality, and message effectiveness) on perceptions of organizational credibility were examined in this investigation within the context of public ...
Amber K. Worthington +2 more
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A Credibility Assessment for Message Streams on Microblogs
2010 International Conference on P2P, Parallel, Grid, Cloud and Internet Computing, 2010Recently, many messages are submitted and read using microblog Web services, such as twitter, face book, and others. These messages are written by unspecified users, these messages consists of unreliable contents. Therefore, to specify which contents are reliable or not, we should analyze messages.
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