Results 211 to 220 of about 315,984 (234)

The credibility of shock advocacy: Animal rights attack messages

Public Relations Review, 2009
Abstract This study examined the impact of a graphic animal rights campaign launched by People for the Ethical Treatment of Animals (PETA) against alleged abuses on a corporate farm. It considered the impact of the campaign upon the credibility of the target of the campaign as well as the producer of the campaign. Results indicated that PETA's attack
Joseph N. Scudder, Carol Bishop Mills
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Message propagation in the network based on node credibility

International Journal of Modern Physics B, 2018
In the propagation efficiency point of view, the node credibility is introduced in this paper. For the message receiver, the node would partially believe the message according to the credibility of the propagator. For a node, the credibility is variable.
Nian, Fuzhong, Dang, Zhongkai
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The effects of low‐credible sources on message acceptance

Speech Monographs, 1966
(1966). The effects of low‐credible sources on message acceptance. Speech Monographs: Vol. 33, No. 2, pp. 127-136.
Bradley S. Greenberg, Gerald R. Miller
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The Importance of Modality, Sponsor Credibility and Message Accuracy for perceived message credibility

2021
Gaiser, Franziska, Utz, Sonja
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Evaluations of Credibility of the Source of a Message

Psychological Reports, 1981
This srudy investigated subjects' perceptions of the credibility of message sources who either agreed or disagreed with them on general opinion items and particular written messages. Sixty undergraduate students enrolled in interpersonal communication classes first completed a 10-item questionnaire on campus issues using seven-point scales.
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Effects of Source and Message Credibility on Writing Style

Journalism Quarterly, 1966
When both are low, writers tend to use more attributions. But when a high credibility source gives a low credibility message, writers tend to use less background information about the source.
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How credible are up-selling messages? asymmetric effects of message valence on trust

2018
Up-selling is an important sales technique in which a salesperson recommends a higher-end product or additional accessories to increase profit. However, little is known about the credibility of these sales messages and how they affect the effectiveness of such upselling efforts.
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Enhance the visibility, credibility, and clarity of scientific messages

Acta Ophthalmologica
Storytelling is a deeply human practice. Through narrative ‐understood as a representation of a possible world in a linguistic and/or visual medium, at whose center protagonists exist in a temporal and spatial sense (Fludernik, 2009)‐ the audience can immerse in a different world.
Victor Meseguer, Ángeles Gallar, Ariadna Díaz‐Tahoces   +2 more
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The Effect of Source, Message, and Media Credibilities on the Perception of Overall Advertising Credibility

2014
Subjects were asked to rate the overall credibility of personal computer print ads designed to represent high and low credibility combinations for the variables of source, message, and media. A three-way interaction was found, and the compensatory effect of manipulating credibility levels for each of the variables was studied.
Jacques A. Nantel, Dennis L. Rosen
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Correlations Among Variables in Message and Messenger Credibility Scales

American Behavioral Scientist, 2010
Although credibility is a complicated construct involving interrelationships among messenger, message, communication channels, and recipients, the most widely used credibility indexes seek to measure only one of those attributes at a time. This study used two widely used credibility scales to simultaneously measure message and messenger credibility ...
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