Results 221 to 230 of about 315,984 (234)

Digital influencer marketing: How message credibility and media credibility affect trust and impulsive buying

Journal of Global Scholars of Marketing Science, 2022
Komal Shamim, Tahir Islam
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Social Network Message Credibility: An Agent-Based Modelling Approach

2013 Fourth International Conference on Emerging Intelligent Data and Web Technologies, 2013
The increased opportunities to engage in social interaction presented by Internet based platforms such as Facebook, My Space and Google+ has led to larger volumes of personal data being shared online. As such, social phenomena such as information sharing, propagation and 'gossiping', amongst other behaviours, makes it challenging to access the ...
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The Impact of Message Framing and Credibility

Services Marketing Quarterly, 2004
Raj Arora, Alisha Arora
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Credibility and authority on internet message-boards

2022
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Source-Message Orientation and Components of Source Credibility

Journalism Quarterly, 1972
M. Thomas Milbourn, Vernon A. Stone
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Belief about the credibility of a message's source

2022
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‚Credibility is the Message‘

2007
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Message variation and source credibility in advertising

1986
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The Effects of Incongruity Between Source and Message Credibility

Journalism Quarterly, 1966
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Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

2018
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