How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims [PDF]
This study establishes claim specificity as a conceptually distinct message characteristic and a robust antecedent of claim credibility. The relationship between the specificity and the credibility of green claims is examined by way of a 2 × 2 online ...
Alniacik +18 more
core +3 more sources
Confidence via correction: The effect of judgment correction on consumer confidence [PDF]
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments.
Espinoza Petersen, Francine +1 more
core +2 more sources
Motivated skepticism as a formative factor for credibility measures of television news in India: A Structural equation Modeling approach [PDF]
Trustworthiness, accuracy and believability are the most common indicators of news credibility measures. The impact of selective exposure, i.e. audience choosing content similar to their beliefs, on News Credibility is generally not considered in this ...
Uma Shankar Pandey
doaj +1 more source
We are all one together : peer educators\u27 views about falls prevention education for community-dwelling older adults - a qualitative study [PDF]
Background: Falls are common in older people. Despite strong evidence for effective falls prevention strategies, there appears to be limited translation of these strategies from research to clinical practice.
A Bandura +49 more
core +2 more sources
Pengaruh Kredibilitas Endorser pada Niat Beli Konsumen dan Tingkat Kepercayaan pada Iklan [PDF]
The use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to ...
Wardhana, D. Y. (Daniel)
core +3 more sources
Effects of Message Completeness and Source Expertise in Online Health Discussion Boards
This study examines the effect of message completeness (presence vs. absence of an explanation), source expertise (doctor vs. layperson), and task importance (low vs. high) on message elaboration, perceived message credibility, and behavioral intentions
Thanomwong Poorisat +3 more
doaj +2 more sources
Dalam era pesatnya perilaku pembelian impulsif melalui live streaming shopping, fenomena ini menjadi sorotan utama, terutama di Indonesia. Penelitian ini bertujuan untuk menjelajahi apa yang mendorong individu untuk terlibat dalam impulsive buying behavior saat menonton TikTok live streaming. Penelitian ini menggunakan Elaboration Likelihood Model (ELM)
Putri Nila Rahmataini +2 more
openaire +1 more source
Comments` influence on message credibility
In the present era full of hoaxes, conspiracies, and fake news, the credibility of information is a necessary and important attribute that internet media, and especially news publishers, strive to achieve. It is natural that readers evaluate the trustworthiness of information they read.
Marcel Martončik, Matus Adamkovic
openaire +2 more sources
California Condors, Source Credibility, and Wildlife Conservation Messaging
This article examines the role of source credibility in the sphere of wildlife conservation campaigns. Specifically, it explores how particular messengers can motivate hunters, ranchers, and wildlife managers in California, Utah, and Arizona to voluntarily adopt non-lead ammunition.
openaire +2 more sources
Commitments, Intentions, Truth and Nash Equilibria [PDF]
Games with multiple Nash equilibria are believed to be easier to play if players can communicate. We present a simple model of communication in games and investigate the importance of when communication takes place. Sending a message before play captures
Schlag, Karl H., Vida, Péter
core +2 more sources

