Results 21 to 30 of about 315,984 (234)

How claim specificity can improve claim credibility in Green Advertising: Measures that can boost outcomes from environmental product claims [PDF]

open access: yes, 2018
This study establishes claim specificity as a conceptually distinct message characteristic and a robust antecedent of claim credibility. The relationship between the specificity and the credibility of green claims is examined by way of a 2 × 2 online ...
Alniacik   +18 more
core   +3 more sources

Confidence via correction: The effect of judgment correction on consumer confidence [PDF]

open access: yes, 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments.
Espinoza Petersen, Francine   +1 more
core   +2 more sources

Motivated skepticism as a formative factor for credibility measures of television news in India: A Structural equation Modeling approach [PDF]

open access: yesWorld of Media, 2023
Trustworthiness, accuracy and believability are the most common indicators of news credibility measures. The impact of selective exposure, i.e. audience choosing content similar to their beliefs, on News Credibility is generally not considered in this ...
Uma Shankar Pandey
doaj   +1 more source

We are all one together : peer educators\u27 views about falls prevention education for community-dwelling older adults - a qualitative study [PDF]

open access: yes, 2015
Background: Falls are common in older people. Despite strong evidence for effective falls prevention strategies, there appears to be limited translation of these strategies from research to clinical practice.
A Bandura   +49 more
core   +2 more sources

Pengaruh Kredibilitas Endorser pada Niat Beli Konsumen dan Tingkat Kepercayaan pada Iklan [PDF]

open access: yes, 2016
The use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to ...
Wardhana, D. Y. (Daniel)
core   +3 more sources

Effects of Message Completeness and Source Expertise in Online Health Discussion Boards

open access: yesInternational Journal of Communication, 2019
This study examines the effect of message completeness (presence vs. absence of an explanation), source expertise (doctor vs. layperson), and task importance (low vs. high) on message elaboration, perceived message credibility, and behavioral intentions
Thanomwong Poorisat   +3 more
doaj   +2 more sources

Pengaruh Source Credibility dan Message Credibility di Tiktok Live Streaming Terhadap Impulsive Buying Behavior

open access: yesSyntax Literate ; Jurnal Ilmiah Indonesia, 2023
Dalam era pesatnya perilaku pembelian impulsif melalui live streaming shopping, fenomena ini menjadi sorotan utama, terutama di Indonesia. Penelitian ini bertujuan untuk menjelajahi apa yang mendorong individu untuk terlibat dalam impulsive buying behavior saat menonton TikTok live streaming. Penelitian ini menggunakan Elaboration Likelihood Model (ELM)
Putri Nila Rahmataini   +2 more
openaire   +1 more source

Comments` influence on message credibility

open access: yes, 2019
In the present era full of hoaxes, conspiracies, and fake news, the credibility of information is a necessary and important attribute that internet media, and especially news publishers, strive to achieve. It is natural that readers evaluate the trustworthiness of information they read.
Marcel Martončik, Matus Adamkovic
openaire   +2 more sources

California Condors, Source Credibility, and Wildlife Conservation Messaging

open access: yesJournalism and Media, 2022
This article examines the role of source credibility in the sphere of wildlife conservation campaigns. Specifically, it explores how particular messengers can motivate hunters, ranchers, and wildlife managers in California, Utah, and Arizona to voluntarily adopt non-lead ammunition.
openaire   +2 more sources

Commitments, Intentions, Truth and Nash Equilibria [PDF]

open access: yes, 2013
Games with multiple Nash equilibria are believed to be easier to play if players can communicate. We present a simple model of communication in games and investigate the importance of when communication takes place. Sending a message before play captures
Schlag, Karl H., Vida, Péter
core   +2 more sources

Home - About - Disclaimer - Privacy