Results 141 to 150 of about 1,188,978 (260)

Meta-heuristic based Construction Supply Chain Modelling and Optimization

open access: yes, 2018
Driven by the severe competition within the construction industry, the necessity of improving and optimizing the performance of construction supply chain has been aroused.
Tao Zhou (117050)
core  

Prognostic Determinants of Overall Survival After Resection for Pancreatic Ductal Adenocarcinoma: A Consensus‐Based Conceptual Framework

open access: yesJournal of Surgical Oncology, EarlyView.
ABSTRACT Pancreatic ductal adenocarcinoma (PDAC) carries a dismal prognosis despite surgical resection, yet the prognostic literature remains fragmented across hundreds of single‐institution studies that vary in design, covariates, and analytical approaches.
Muhammad Maisam Ali   +8 more
wiley   +1 more source

A Self‐Evolving Agentic Framework for Metasurface Inverse Design

open access: yesLaser &Photonics Reviews, EarlyView.
Turning a target optical response into working inverse‐design code normally demands specialized computational‐electromagnetics and software‐engineering expertise. A self‐evolving agentic framework lowers this barrier: from a natural‐language request, it writes the optimization code that drives a physical solver and improves itself by revising human ...
Yi Huang   +6 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee   +3 more
wiley   +1 more source

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

Beyond the Default: How Customizable Artificial Intelligence Agents Can Attenuate Stereotypical Preferences

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy   +4 more
wiley   +1 more source

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