Results 141 to 150 of about 1,066,632 (248)
Psychology &Marketing, EarlyView.ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova +3 more
wiley +1 more source
Hello, [Your Name]: Why Name‐Based Personalization Enhances Chatbot Effectiveness
Psychology &Marketing, EarlyView.ABSTRACT Organizations increasingly adopt chatbots as strategic tools to engage with consumers and strengthen brand outcomes. This study explores how chatbots that use name‐based personalization in their communications can more efficiently influence consumer behavior towards the brand.
Ji Min Lee +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley +1 more source
Meta-Heuristics in Short Scale Construction: Ant Colony Optimization and Genetic Algorithm. [PDF]
PLoS One, 2016 Schroeders U, Wilhelm O, Olaru G.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy +4 more
wiley +1 more source
Hybrid fuzzy machine learning models optimized with meta-heuristics for accurate EEG-based neurological assessment. [PDF]
Sci RepLak M +4 more
europepmc +1 more source
Guidelines for Meta‐Analytic Structural Equation Modeling: Steps, Resources, and Illustrations
Psychology &Marketing, EarlyView.ABSTRACT The goal of science is to build incremental, structured, and reliable knowledge over time. Yet, many strands of marketing and related disciplines exhibit symptoms of cumulative stagnation, including lack of replicability and weak theoretical integration. Existing remedies such as replication studies, multistudy investigations, and open science
Hassam Waheed, Weng Marc Lim
wiley +1 more source
Forecasting photovoltaic power in high-latitude regions via support vector machine optimized by meta-heuristics. [PDF]
Sci RepOruç S, Hınıs MA, Tuğrul T.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Luxury brands communicate symbolic value through a variety of brand signals, among which exclusivity and heritage represent two most prominent yet conceptually distinctive luxury signals. However, little is known about whether consumers respond equally favorably to these alternative luxury brand signaling strategies. This research examines how
Arnold Japutra +4 more
wiley +1 more source
Markov approach for inventory control with meta-heuristics in intermittent demand environment. [PDF]
PLoS OneYuna F, Erkayman B, Yılmaz M.
europepmc +1 more source