Results 41 to 50 of about 1,737 (224)
Meaning Construction in Print Beer Ads
Miscelánea: A Journal of English and American Studies, 2018 The aim of this study is to shed some light on the way meaning is constructed in print beer ads. The present paper lies within the scope of the research into the instantiation of metaphor, metonymy and image schemas in advertising.
Isabel Negro Alousque +1 more
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Studies in Ethnicity and Nationalism, Volume 25, Issue 2, Page 152-163, September 2025.Abstract This article analyzes the frames of the Wadi Salib events in the postcolonial perspective. The aim of this article is to show how to take historic events and analyze them according to a new perspective in media research. The events of Wadi Salib were a series of street demonstrations and riots that took place in 1959 in the Wadi Salib ...
Nissim Katz
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Grasping metaphoric and metonymic processes in terminology
JoSTrans: The Journal of Specialised Translation, 2012 Metaphor plays an important role in language creativity and knowledge representation in specialised domains, and its role has been studied by scholars in the field (e.g.
Maribel Tercedor Sánchez +2 more
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The Curriculum Journal, Volume 36, Issue 2, Page 309-319, June 2025.Abstract This article reports an investigation into how a procedure to enhance their metaphor awareness assisted a group of university students in Canada in reflecting on multicultural society. Data were collected through semi‐structured interviews with 50 students who were invited to (a) express their views of Canadian multicultural society, (b ...
Kayvan Shakoury, Frank Boers
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Tools for relatedness: “Fetishes” in Burkina Faso and the work of enacted metaphors
American Anthropologist, Volume 127, Issue 2, Page 233-243, June 2025.Abstract In West Africa, certain objects can act in the world and interact with people as subjects. Labeled “fetishes” by Europeans, these material things have generated centuries of debates on the nature of their agency. In this article, I rely on participant fieldwork as a student in a group of initiated donso hunters in Burkina Faso, which involved ...
Lorenzo Ferrarini
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Philosophy Compass, Volume 20, Issue 5, May 2025.ABSTRACT Polysemy is the linguistic phenomenon where a word has more than one sense. Polysemy is important to philosophy. This article considers four related strands of discussion in philosophy in which polysemy plays a crucial role: (i) Chomsky's argument against externalist semantics; (ii) copredication and zeugma; (iii) semantic accounts of ...
Michelle Liu
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Work and Labour as Metonymy and Metaphor
tripleC: Communication, Capitalism & Critique, 2014 This paper proposes to use the tools of literary analysis (the reference to subtexts) and of linguistics (metaphor and metonymy) to shed light on the work/labour controversy and, beyond that, to map the galaxy of representations of work/labour through a ...
Olivier Frayssé
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How do we measure “measure”? Measure constructions and Metaphor
Poljarnyj Vestnik: Norwegian Journal of Slavic Studies, 2020 The article describes Russian measure constructions with the nominal quantifiers куча, груда, море, and туча. These nominal quantifiers are used in different, though overlapping, collocations determined by the semantics of the nouns.
Elizaveta Kibisova
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The Role of Neologisms in the Climate Change Debate: Can New Words Help to Speed Up Social Change?
WIREs Climate Change, Volume 16, Issue 2, March/April 2025.Neologisms reflect social change, but they may also indirectly influence it by increasing awareness and introducing new points of view. Graphic created using Canva's Free content. Credits: Aisha Villabona from sketchify, pikgura from PIKGURA Market, LOPSTUDIO, Eucalyp from amethyststudio, Зображення користувача Anastasiia Chornii, Mer Mendoza from ...
Greta Zella +3 more
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Looking at Viewpoint in ASL Through a Cognitive Linguistics Lens
WIREs Cognitive Science, Volume 16, Issue 2, March/April 2025.ABSTRACT Central to how signed languages such as American Sign Language (ASL) express the viewpoint of a signer is the space surrounding the signer's body, and primarily that in front of the signer. Perspective‐taking, in its most basic form, is physical and perceptual in nature, where signers might map a scene experienced in the past onto their ...
Terry Janzen
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