Metaphorical framing of the COVID-19 pandemic in Pakistan: A corpus driven critical analysis of war metaphors in news media. [PDF]
Metaphors are an essential part of how humans process and understand the world. Cognitive linguistics does not view metaphors as merely linguistic or rhetorical devices; rather, they are conceptual in nature and are central to the thought process ...
Arooj Rana +3 more
doaj +3 more sources
Does metaphorical framing influence the decision-making process in a judicial conflict? An empirical study on the case of surrogates [PDF]
Metaphors can be used to influence people´s decision-making processes. In the judicial context, the use of metaphors is widespread, but its influence on the decision-making process in court has rarely been studied.
Mohnke Margaux +2 more
doaj +2 more sources
Framing risk metaphorically [PDF]
Abstract As a case of the metaphorical framing of risk, this chapter aims to explore metaphors of COVID-19 in Japanese, focusing on changes in metaphorical sources over time and their social backgrounds based on an analysis of metaphorical expressions in utterances directly quoted in ...
Tetsuta Komatsubara
openaire +2 more sources
The current paper deals with metaphorical framing of the COVID-19 pandemic and public response to it in the public and media discourse. Being one of the most dramatic global challenges of the third Millennium, the COVID-19 pandemic spurred ...
Inna Skrynnikova, Tatiana Astafurova
doaj +2 more sources
Communicating telecom fraud risk in anti-telefraud messages: The effects of metaphorical frames on attitudes [PDF]
IntroductionWith the frequent occurrences of telecom fraud crimes in China, it is very necessary and urgent to carry out effective anti-telefraud risk communication. In the present study, we investigated the role of metaphorical framing in shaping people’
Mengna Liu, Jinshi Chen
doaj +2 more sources
The Double Framing Effect of Emotive Metaphors in Argumentation [PDF]
In argumentation, metaphors are often considered as ambiguous or deceptive uses of language leading to fallacies of reasoning. However, they can also provide useful insights into creative argumentation, leading to genuinely new knowledge.
Francesca Ervas +3 more
doaj +5 more sources
The landslide’s conceptualizing economic decline and its framing effect: Mandarin evidence [PDF]
Conceptual metaphors are essential for explaining and understanding social concerns. Natural disaster metaphors are commonly employed to access the abstract and negative impacts of social issues.
Yan Zhang, Wenxing Yang
doaj +2 more sources
Is Obesity Just a Health Issue? Metaphorical Framings of Obesity in the People’s Daily
Obesity has become a major health concern in China, as it is elsewhere, and so health communication on obesity in Chinese discourse deserves more scholarly attention.
Xiang Huang, Mario Bisiada
doaj +2 more sources
CROSS-CULTURAL ASPECTS OF METAPHORICAL FRAMING IN POLITICAL DISCOURSE
The article examines cross-cultural aspects of metaphorical framing in political discourse. The author notes the importance of conceptual metaphor in framing the conceptual domain of politics, political discourse as a whole, its perception as well as ...
T. V. Andryukhina
doaj +3 more sources
Metaphorical Framing in Political Translation: Translating Xi Jinping’s Ecological Progress
Metaphors are intricate linguistic devices and potent cognitive-discursive tools for persuasion in both source texts (ST) and target texts (TT). They primarily function in framing, namely the selection and clarification of cognitive domains, a ...
Enci HUANG, Qijun SONG
doaj +2 more sources

