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Ein Methodenmix zur Evaluation von Public Relations. Am Beispiel des Sponsorings der Antarctica 2005/06 durch die Bank Austria-Creditanstalt.

2007
openaire   +1 more source

Explorative Faktoranalyse

exaly  
forschungsmethode
terminologie
ddc:300
social sciences, sociology, anthropology
sozialwissenschaften, soziologie
greek language and literature
latin language and literature
p1-1091
philology. linguistics
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