1% low-fat milk has perks!: An evaluation of a social marketing intervention
This study evaluated the effect of a 12-week social marketing intervention conducted in 2012 promoting 1% milk use relying on paid advertising. Weekly milk sales data by type of milk (whole, 2%, 1%, and nonfat milk) were collected from 80 supermarkets in
Karla Jaye Finnell +2 more
doaj +1 more source
A prospect of moving towards free milk quota market in Ireland – will milk quota movement follow efficiency? [PDF]
Quota trade in Ireland is ‘ring fenced’ to milk processors where farmers are not allowed to trade milk quota outside their designated milk processor. This ensures milk production staying within a region but has implications for the efficiency of milk ...
Hennessy, Thia C., Shrestha, Shailesh
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Strategic Implications of Retail Pricing in the U.S. Fluid Milk Market [PDF]
We explore brand level strategic interactions between skim/low fat and whole milk brands by estimating detailed price elasticity matrix using quadratic almost ideal demand system for eight major U.S. cities.
Cox, Thomas L., Dhar, Tirtha Pratim
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Assessing Market Functioning: The Case of the Hungarian Milk Chain [PDF]
The paper discusses the impact of market power in the Hungarian milk chain. In a first step a vector error correction model is estimates to assess whether a domestic market for raw milk exists.
Voneki, Eva, Hockmann, Heinrich
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IS SOY MILK? THE ECONOMICS OF THE SOY MILK MARKET [PDF]
This study uses revealed preferences of consumers to study the consumer benefits from soy milk. The study specifies and estimates structural demand and reduced form models of competition for different milk types using US supermarket scanner data.
Foltz, Jeremy D., Dhar, Tirtha Pratim
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Price Equivalent Impacts of the DDA in the Korean Raw-milk Market [PDF]
This study estimates the potential impacts of the Doha Development Agenda (DDA) on the Korean raw-milk market. The DDA has not reached an agreement yet. Although there are different attitudes about several issues such as Special Safeguard Mechanism (SSM),
Jeon, Sang-Gon
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DEMOGRAPHIC VERSUS MEDIA ADVERTISING EFFECTS ON MILK DEMAND: THE CASE OF THE NEW YORK CITY MARKET [PDF]
An advertising-sales response model is extended to include the effects of demographic factors (age and race) as additional determinants of milk demand.
Kinnucan, Henry W.
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Entry deterring effects of contractual relations in the dairy processing sector
The European Commission has launched the so-called “milk package” in October 2012 that allows Member States to require compulsory written contracts between milk producers and investor-owned processors.
Yvonne Zavelberg +2 more
doaj +1 more source
The Flourishing Camel Milk Market and Concerns about Animal Welfare and Legislation. [PDF]
Smits M, Joosten H, Faye B, Burger PA.
europepmc +1 more source
EFFECT OF GENERIC ADVERTISING ON THE DEMAND FOR FLUID MILK: THE CASE OF THE TEXAS MARKET ORDER [PDF]
This analysis indicates that generic advertising expenditures, ceteris paribus, generated rightward shifts in demand for fluid milk in the Texas Market Order over the period January 1980 to September 1988.
Schmitz, John D., Capps, Oral, Jr.
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