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Encyclopedia of millennialism and millennial movements
Choice Reviews Online, 2001openaire +2 more sources
How Millennials and Post-millennials Are Reshaping Luxury
2019Millennial and post-millennial consumers are a particularly strategic target for luxury industry and services. Indeed, not only does it represent a significant weight for luxury (one-quarter of the first US luxury market), but it is also a deeply globalized consumer segment, which is a major asset for these international luxury brands.
openaire +1 more source
Are Millennials leaving town? Reconciling peak Millennials and youthification hypotheses
International Journal of Urban Sciences, 2022Hyojung Lee
exaly
Longitudinal study of digital marketing strategies targeting Millennials
Journal of Consumer Marketing, 2012Katherine Taken Smith
exaly
Understanding the drivers of organic foods purchasing of millennials: Evidence from Brazil and Spain
Journal of Retailing and Consumer Services, 2020Sebastian Molinillo, Arnold Japutra
exaly

