Results 201 to 210 of about 897,927 (244)

Fritz Scheffer Under National Socialism: Assessing His Political Involvement

open access: yesJournal of Plant Nutrition and Soil Science, EarlyView.
ABSTRACT Aims This article examines the role of soil scientist Fritz Scheffer (1899–1979) under National Socialism and offers a critical assessment of his scientific, institutional, and political positioning between 1933 and 1945. It asks how Scheffer shaped his career within the tension between disciplinary specialization, political expectations, and ...
Jan Arend
wiley   +1 more source

How and Under What Conditions Self‐Conscious Emotions Influence Word of Mouth and Decisions to Buy

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Shame and pride are two self‐conscious consumer emotions that govern social behavior and can be effective gate‐ways for managerial influence. Conditions producing shame and pride are manipulated to explain how criticisms/disapproval and compliments/praise, respectively, lead to word of mouth communications and decisions to buy.
Mateus Manfrin Artêncio   +3 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva   +4 more
wiley   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa   +3 more
wiley   +1 more source

When Bad Feels Better: How Negative Online Brand Engagement Transforms Into Consumer Happiness

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brands are increasingly prioritizing consumer happiness alongside profit, yet research offers limited guidance on fostering this in negative consumer‐brand contexts. Drawing on the broaden‐and‐build theory, this work models consumer pathways from anti‐consumption and disidentification to negative cognition and affection, to constructive and ...
Xinyu Dong   +2 more
wiley   +1 more source

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