Results 221 to 230 of about 1,058,703 (292)
ABSTRACT While personality traits often influence individuals' willingness to engage in prosocial and pro‐environmental behaviours, psychological entitlement tends to undermine such actions. Although extensive research has highlighted the negative social consequences of entitlement, including its impact on pro‐environmental behaviours, its potential to
Alexandra Polyakova
wiley +1 more source
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley +1 more source
All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
ABSTRACT As luxury brands launch sustainability initiatives and products, they face significant challenges, including the need to effectively communicate their practices to consumers. The current research draws on semiotics theory to explore how and when distinct types of sustainability labels, indexical and iconic, enhance brand authenticity ...
Shelly Rathee +2 more
wiley +1 more source
Limitations of Computational Morality: Can We Morally Enhance Ourselves via AI? [PDF]
Richter F.
europepmc +1 more source
Feeling Right Matters: The Impact of Character Design–Appeal Match on Social Media Engagement
ABSTRACT In today's saturated digital environment, brands increasingly use characters to capture attention and engage consumers on social media. Yet little research has examined how brand character design interacts with advertising appeals in social media communication.
Luyao Hao, Takeshi Moriguchi
wiley +1 more source
ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley +1 more source
The article is conducted in five sequential steps: research objective, conceptual framework, methodology, results, and implications. It analyzes how media use and framing influence public knowledge and attitudes toward carbon capture and utilization (CCU) in Germany.
Julia‐Lena Reinermann +3 more
wiley +1 more source
Equal Partners, Prioritized Lives? Preschoolers' Evaluative Patterns Toward Humans and Robots in Conventional and Moral Domains. [PDF]
Zeng X, Wu Z, Feng J, Yan Z, Tan H.
europepmc +1 more source

