Results 221 to 230 of about 543,504 (262)
Some of the next articles are maybe not open access.
Using Online Conversations to Study Word-of-Mouth Communication
Marketing Science, 2004Dina Mayzlin
exaly
On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
Journal of Marketing Research, 2012Derek Rucker +2 more
exaly
Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Marketing Science, 2019Sam Ransbotham +2 more
exaly

