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Use of Mukbang in Health Promotion: Scoping Review (Preprint)

BACKGROUND Mukbang is a recent internet phenomenon in which anchors publicly record and show their eating through short video platforms. Researchers reported a tangible impact of mukbang on the psychological and physical health, appetite, and eating behavior of the public, it is critical to obtain clear and ...
Xiao Wang   +7 more
openaire   +1 more source

Dining Market Segmentation based on YouTube Viewer’s Perceived Mukbang Value

Korean Journal of Hospitality & Tourism, 2023
Sun-Hee Seo, Soyeon Kim
openaire   +1 more source

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