Results 211 to 220 of about 1,478,765 (285)

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Music and speech input in the home environments of Latinx infants. [PDF]

Infant Behav Dev
Liu H, Zhao TC, Ferjan Ramírez N.
europepmc   +1 more source

Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management

Psychology &Marketing, EarlyView.
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley   +1 more source

Enhancing attention and processing speed through home-based music rehabilitation programme after stroke in Malaysia: a feasibility randomised controlled trial protocol. [PDF]

BMJ Open
Beh WF, Wang F, Choong FC, Yap KH, Mazlan M.   +4 more
europepmc   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

Psychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee, Huda Khan, Jianyao Li, Muhammad Rashid Saeed   +3 more
wiley   +1 more source

Algorithmic short-video music consumption and academic related functions: a three-wave longitudinal study of university students. [PDF]

Front Psychol
Dong J, Zhang H, Zhao J, Yuan R.
europepmc   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

Psychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva, Davit Marikyan, Jonatan Sodergren, Savvas Papagiannidis, Simos Chari   +4 more
wiley   +1 more source

Interactive associations of daily music engagement and nutritional behavior with psychological performance in competitive athletes: a 14-day naturalistic diary study. [PDF]

Front Nutr
Peng D.
europepmc   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

Psychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova, Agnieszka Kabalska, Ákos Varga, Ralf Wagner   +3 more
wiley   +1 more source

Effects of music-based interventions on test anxiety in students: a systematic review and meta-analysis. [PDF]

Front Psychol
Zou H, Liu C, Luo J, Chen Y, He Y, Liu Y.   +5 more
europepmc   +1 more source