Results 251 to 260 of about 1,332,312 (362)

Ocean Science Meets Diplomacy: Contribution of the One Ocean Science Congress to the Third United Nations Ocean Conference

open access: yesLimnology and Oceanography Bulletin, EarlyView.
Abstract This paper reviews the outcomes of the One Ocean Science Congress (OOSC) and its strategic alignment with the Third United Nations Ocean Conference (UNOC3) as a case study in ocean science diplomacy. Convened in June 2025 in Nice, France, as a UN Special Event immediately preceding UNOC3, the OOSC introduced an innovative model for ...
Jean‐Pierre Gattuso   +3 more
wiley   +1 more source

Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi   +3 more
wiley   +1 more source

Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand‐Related Autobiographical Memories, Especially for Familiar and Personally Relevant Brands

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Consumers are more likely to choose brands they recall easily, yet achieving brand name recall is increasingly difficult amid saturated markets and aging populations. While nostalgic advertising is known to boost persuasiveness, its role in enhancing brand awareness remains underexplored.
Dieter Thoma, Jessica Koziak
wiley   +1 more source

Measuring Consumer Alienation in the Digital Market: Scale Development and Validation

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study re‐evaluates the concept of consumer alienation in the context of the digital marketplace. With the transformation brought about by the Fourth Industrial Revolution, traditional views on consumer alienation, which emphasize a psychological state of market isolation, require updating.
Yu Lim Lee, Jae‐Eun Chung
wiley   +1 more source

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