Results 101 to 110 of about 2,611 (257)

The Art of Reception: Field Visits as Microcosms for Development Interventions of Non‐Governmental Organisations in Uganda

Journal of International Development, EarlyView.
ABSTRACT Field visits are common phenomena with non‐governmental organisations in Uganda. During these visits, Ugandan national staff guide visitors on series of meetings and interactions in the field. Following an actor‐oriented approach and drawing on ethnographic data on 14 field visits, this paper understands the field visit as a microcosm for the ...
Caspar Edward Swinkels
wiley   +1 more source

You, Me, and the AI: The Role of Third‐Party Human Teammates for Trust Formation Toward AI Teammates

Journal of Organizational Behavior, EarlyView.
ABSTRACT As artificial intelligence (AI) becomes increasingly integrated in teams, understanding the factors that drive trust formation between human and AI teammates becomes crucial. Yet, the emergent literature has overlooked the impact of third parties on human‐AI teaming.
Türkü Erengin, Roman Briker, Simon B. de Jong   +2 more
wiley   +1 more source

Humanism in the Age of Hyperreality: A Speculative Critique of AI Therapybots and the Neoliberal Commodification of Human Beings

The Journal of Humanistic Counseling, EarlyView.
ABSTRACT This article examines the future place of humanistic counseling, assuming the successful mass deployment of artificial intelligence therapy chatbots (AITCs). We systematically identify the limitations of AITCs through the lens of Jean Baudrillard's view on simulacra and hyperreality and identify five collective psychosocial consequences of ...
Brett. D. Wilkinson, Andrew M. Brown
wiley   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management

Psychology &Marketing, EarlyView.
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

Psychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee, Huda Khan, Jianyao Li, Muhammad Rashid Saeed   +3 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

Psychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva, Davit Marikyan, Jonatan Sodergren, Savvas Papagiannidis, Simos Chari   +4 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

Psychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova, Agnieszka Kabalska, Ákos Varga, Ralf Wagner   +3 more
wiley   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

Psychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa, Flávio Santino Bizarrias, Thelma Valéria Rocha, Larissa Luz Raposo   +3 more
wiley   +1 more source

How Servicescapes Come to Feel Like Home: Reciprocal Social Exchange and the Development of Third Place Perceptions

Psychology &Marketing, EarlyView.
ABSTRACT Amid rising loneliness and declining community participation, service environments have become increasingly important sites of everyday social interaction. Existing research has largely treated Third Place as a property of a space, leaving unexplored how individual customers come to perceive a servicescape as a social home.
Asha Worsteling, Maria Golubovskaya, David Solnet, Tyler Okimoto   +3 more
wiley   +1 more source