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Defining Nation Brands

2013
Central to the nation-branding process is defining a nation’s brand identity. It is to answer the basic question, “What does the country stand for?” In this chapter, we explore how the eight countries under study— Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates, and the United States—defined their nation-brand identity
openaire   +1 more source

Nation branding

Place Branding, 2005
openaire   +1 more source

Advancing survivorship care through the National Cancer Survivorship Resource Center

Ca-A Cancer Journal for Clinicians, 2013
Mandi L Pratt-Chapman   +2 more
exaly  

Nation branding

The Business & Management Collection, 2009
openaire   +1 more source

Nation-Building and Nation Branding

2021
Lars Jensen, Kristín Loftsdóttir
openaire   +1 more source

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