Results 251 to 260 of about 33,563 (300)
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2011
Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being ...
Wally Olins, Jeremy Hildreth
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Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being ...
Wally Olins, Jeremy Hildreth
+4 more sources
2022
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
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MedienJournal, 2017
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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MedienJournal, 2013
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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National Branding Shifting to City Branding
2021In asset management, the impact of national branding is linked with the capital leverage and the development of resilient and sustain business. Therefore, national branding impacts essential project financing, mainly acting as a driver of interest premium for private market invested capitals.
Dimitrios Dimitriou, Maria Sartzetaki
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Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija +3 more
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This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija +3 more
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2014
Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
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Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
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Designer nations: Neo-liberal nation branding – Brand Estonia
Social Identities, 2008This article critically examines the emergence of nation branding as a commercial practice at the end of the Cold War by conceptualizing it as a means for nations to redefine and reposition themselves within the master narrative of globalization. It examines the industry literature of the nation branding movement, which seeks to legitimate the practice.
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