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Neural imprints of national brands versus own-label brands
Journal of Product and Brand Management, 2016Daniela Seixas +2 more
exaly +2 more sources
, 2020
Social media has become one of the major industrial marketing channels for companies. Because of the nature of social media, social media marketing produces a strong branding effect for small and medium enterprises (SMEs) in the fashion industry.
Shih-Hui Hsiao +3 more
semanticscholar +1 more source
Social media has become one of the major industrial marketing channels for companies. Because of the nature of social media, social media marketing produces a strong branding effect for small and medium enterprises (SMEs) in the fashion industry.
Shih-Hui Hsiao +3 more
semanticscholar +1 more source
The influence of price and brand loyalty on store brands versus national brands
International Review of Retail, Distribution and Consumer Research, 2006 This article investigates how price and brand loyalty of three frequently purchased product categories can influence the purchase decision process of store brands versus national brands.
Ian Phau
exaly +3 more sources
Quality competition between national and store brands
International Journal of Production Research, 2021The private label literature assumes that store brands (SBs) are of lower quality than competing national brands (NBs). To contest this notion, this paper examines the quality competition between a NB manufacturer and a SB retailer.
T. Chakraborty, S. Chauhan, Xiao Huang
semanticscholar +1 more source
Effects of multitier private labels on marketing national brands
Journal of Product & Brand Management, 2019Purpose This paper aims to understand empirically how shares of standard and premium private label (PL) products affect a retailer’s marketing mix decisions toward national brands (NBs).
M. T. Akçura, Ian Sinapuelas, H. Wang
semanticscholar +1 more source
, 2009 Among the most important activities for supermarket retailers is the creation and marketing of store brands, also known as private label brands. Given the increasing quality-equivalence between national brands and store brands, they have become direct ...
Koen H. Pauwels, Shuba Srinivasan
semanticscholar +3 more sources
Experiences of Brands and National Identity
Australasian Marketing Journal, 2010 Other disciplines know that brands affect national identity, but marketing has barely examined this relationship. We explore the conceptualisation of brands as symbolic and experiential resources from which consumers construct identity narratives ...
Sandy Bulmer, Margo Buchanan-Oliver
exaly +2 more sources
2011
Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being ...
Wally Olins, Jeremy Hildreth
openaire +2 more sources
Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being ...
Wally Olins, Jeremy Hildreth
openaire +2 more sources
Nation branding and right to brand/brand Turkey
Research and Policy on Turkey, 2017This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
openaire +1 more source