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News Media Brand Equity in a New Media Environment
Economics and Business, 2022 Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands.
Saulite Linda
doaj +2 more sources
Importance of news media branding in a contemporary media environment
Journal of Open Innovation: Technology, Market and Complexity, 2023 Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations.
Linda Saulīte, Deniss Ščeulovs
doaj +2 more sources
The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
doaj +5 more sources
Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages [PDF]
Journal of Product and Brand Management, 2019 PurposeThis study investigates how media brand knowledge, defined as a structural feature of the message, influences emotional and attentional responses to, and memory of, news messages.Design/methodology/approachSelf-reports, facial electromyography (EMG) and electroencephalography were used as indices of emotional valence, arousal and attention in ...
Mikko Salminen +2 more
exaly +3 more sources
Selective Trust in News in the Comparative Context [PDF]
Global Media Journal: German Edition, 2023 This article argues for an approach to the study of trust in news that focuses not only on average levels of trust but variation when it comes to the different sources of news in a given media market.
Benjamin Toff
doaj +1 more source
The Influence of Non-Product-Related Attributes on Media Brands’ Consumption
Journal of Open Innovation: Technology, Market and Complexity, 2022 This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24.
Linda Saulīte +2 more
doaj +3 more sources
The Effects of Fake News on Consumers’ Brand Trust
Romanian Journal of Communications and Public Relations, 2021 The aim of this study is to explore the effects of fake news on consumers’ brand trust in the food security context. The starting point of our research is the finding that issues related to food security cannot be addressed without the contribution of ...
Gheorghe Ilie Fârte +1 more
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New Media in Building Politician Personal Branding
, 2023 This study discusses new media that users use in building personal branding. The purpose of this research is to analyze Sandiaga Uno's personal branding on Instagram and Tiktok social media. This study uses a qualitative method. This research instrument utilizes secondary data based on posts in the form of photo and video documentation published ...
Della Santika, Ainur Rochmaniah
openaire +2 more sources
Media prank: For nobody to trust anyone [PDF]
Известия Саратовского университета. Новая серия: Серия Филология, Журналистика, 2023 Modern media demonstrate a distinctive feature when professional and official news agencies neighbor with amateur analytical Internet platforms. News outlets, social networks and video hosting services influence each other and create a mixed worldview ...
Vatletsov, Sergei G.
doaj +1 more source
Branding cities, regions and countries: the roadmap of place brand equity [PDF]
RAUSP Management Journal, 2021 Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.
Fabiana Gondim Mariutti +1 more
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