Results 31 to 40 of about 7,154 (164)
The Impact of Patent Infringement Litigation on Customer-Based Brand Equity
Asia Marketing Journal, 2016 With continuous news headlines related to patents in the public media, awareness of patents’ value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism
Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
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Communicating and Building Destination Brands With New Media
, 2021 The chapter aims to discuss building destination brands with the use of brand placements, like in movies and in songs, brand communities, and storytelling through new media options. The objective is to share how these three tools using new media can help build a destination's brand awareness, brand recognition, brand associations, and brand personality.
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Is it still disintermediated? The role of the influencer news-maker in the social platform era
Culture e Studi del Sociale, 2022 In the last 20 years, the Internet revolution has driven the traditional news-models featured by the journals' gatekeeping towards a brand-new disintermediated logic made by prosumers.
Suana Acampa +2 more
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Revenue and Branding Strategy in the Norwegian News Market
Nordicom Review, 2013 Future revenue streams for journalism are said not to lie in breaking news, but in specialist journalism that can engender income to sustain news production.
Sjøvaag Helle
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Studies in Communication Sciences, 2022 This article examines the branding of the new Tampere University in Finland and the reactions it evoked in Finnish social media and news media between 2018–2020.
Esa Väliverronen +3 more
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My Hero, Your Aggressor: Differences in Perceptions of News Media Brand Personality
International Journal of Communication, 2018 Though brand personality has been explored in the context of news media, the literature has yet to systematically examine differences in perceptions of news media brand personality among individuals with differing political ideologies.
Danny D. E. Kim
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Emotion vs fact: the power of social media news framing in motivating young boycotters
Humanities & Social Sciences CommunicationsDigital platform has become the main source of information and references for the younger generation. The information spread online can be good or bad, right or wrong that trigger various responses.
Dessy Kurnia Sari +4 more
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Brands and the Pandemic: A Cautionary Tale
Social Media + Society, 2020 This essay examines the troubling logic of digital media ecosystems, which devalue socially relevant information to maintain brand reputation. At a time when the value of news to provide essential and reliable information is made dramatically apparent ...
Melissa Aronczyk
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STRATEGI MARKETING BRAND DI NEW MEDIA
WACANA: Jurnal Ilmiah Ilmu Komunikasi, 2017 The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even ...
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Role of E-Loyalty in Enhancing Brand Value and Position
Journal of Architecture, Art & Humanistic Science, 2018 The rapid growth of e-commerce and the increasing of digital applications have been a key factor in changing the individuals life style in the current era and their tendency to on-line shopping trends, so it was necessary to change the traditional ways ...
Nermin Ali
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