Results 51 to 60 of about 7,154 (164)
Donald Trump: A Critical Theory-Perspective on Authoritarian Capitalism
tripleC: Communication, Capitalism & Critique, 2017 This paper analyses economic power, state power and ideological power in the age of Donald Trump with the help of critical theory. It applies the critical theory approaches of thinkers such as Franz Neumann, Theodor W. Adorno and Erich Fromm. It analyses
Christian Fuchs
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Engineering Media Texts with High Dialogic Potential
Научный диалогThis article focuses on the engineering of media texts characterized by a high level of public engagement, wherein the dialogic potential of media communications is fully realized.
E. S. Radiontseva
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Jurnal KomunikasiThe rise of digital native media has transformed the news ecosystem in the last decades. However, actors involved in the deployment of these digital media organizations mostly come from traditional publishers with established routines, norms, and ...
Amalia Nurul Muthmainnah +1 more
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Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2017 Reputation is defined as the collective assesments evaluations on the reliability or credibility of an organization based on its past performance. Its effect on ensuring the stakeholders’ support and loyalty is increasingly recognized.
Volkan YUNCU, Didem PASAOGLU BAS
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The Pathways of Brand Anthropomorphism of Small and Medium-Sized Brands in the New Media Environment
SHS Web of ConferencesThe new media landscape profoundly transforms brand communication into nonlinear, participatory processes, shifting consumers from passive recipients to active co-creators who prioritize emotional and signaling value over tangible functional attributes.
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Research on Sports Brand Communication in the New Media Era
Journal of Medicine and Physical EducationWith the continuous development of information technology, the whole society has entered the era of new media, and all walks of life are also exploring the deep integration with new media and seeking new breakthroughs. In this context, it is necessary to rethink and adjust the traditional brand building and communication strategies in the construction ...
Xuechen Tian, Lei Zhang, Xiang Li
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Leveraging new media for the branding of pinge tourism village
Priviet Social Sciences JournalNew media is common in the digital era. New media is media that is connected to the internet, allowing it to be accessed by the wider community anywhere and anytime. Some of the new media familiar to mass media are social media and websites. The use of new media can be utilized if people want to know about certain brands, products or services.
Mira Adita Widianti, Ridhwan Sepriandana
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Brand Loyalty in The Context of Using Storytelling in New Media
, 2022 In today's highly competitive market conditions, participating in new media is an obligation for brands for the purpose of differentiation and popularity. In this regard, storytelling became an efficient method for content formation in new media marketing.
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Journalism and MediaThe growing challenge of disinformation in the digital age poses significant hurdles for NGO communication practitioners, particularly in engaging Generation Z.
Alexandra-Niculina Gherguț-Babii +2 more
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The First Online Media: a New Configuration of Media Narratives and Journalistic Practices
Проблеми на постмодерността, 2018 In the 1990s, the media began to redirect their content to the Internet. This is the time of technological experiments with media forms, journalistic expertise, business initiatives, new media consumption patterns.
Stela Аngova
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