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The Impact on Audience Media Brand Choice Using Media Brands Uniqueness Phenomenon
Journal of Open Innovation: Technology, Market and Complexity, 2022 While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media ...
Linda Saulīte, Deniss Ščeulovs
doaj +7 more sources
International Journal of Information Management Data Insights, 2022 The main purpose of this paper was to explore the effect of social media marketing activities (SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand experience (BE) and perceived uniqueness (PU) in the banking sector in Bangladesh.
Md. Hafez
doaj +5 more sources
Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchIn the contemporary digital landscape, social media platforms have radically reshaped consumer-brand interactions, with Instagram emerging as a pivotal channel for luxury brand marketing.
Guruprasad Desai +4 more
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Importance of news media branding in a contemporary media environment
Journal of Open Innovation: Technology, Market and Complexity, 2023 Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations.
Linda Saulīte, Deniss Ščeulovs
doaj +1 more source
News Media Brand Equity in a New Media Environment
Economics and Business, 2022 Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands.
Saulite Linda
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Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
Fashion and Textiles, 2021 In the fashion and retail industry, a group of startups, referred to as Direct-to-Consumer (DTC) brands, are proliferating. DTC brands are defined as e-commerce brands that sell directly to consumers, without retailer ‘middlemen’ like department stores ...
Naeun Lauren Kim +2 more
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Strategi Empat Pilar dalam Membangun Brand Awareness pada Portal KalderaNews.com
Calathu, 2023 The use of Integrated Marketing Communication (IMC) has become a necessity during increasing competition and market penetration in today's business environment.
Johanes Sutanto, Finsensius Yuli Purnama
doaj +1 more source
EMAS, 2023 Perkembangan komunikasi dalam strategi pemasaran, penting perannya bagi pelaku usaha dalam mempengaruhi suatu keputusan pembelian konsumen. Bertambahnya minat masyarakat dalam melakukan yoga, hal ini tentu saja berpengaruh terhadap keputusan pembelian yoga mat di Unique Yoga Shop Bali sebagai salah satu distributor produk yoga di Bali.
null Ni Made Ayu Oka Dewi +2 more
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Motivations of guests contributing sWOM on social media: a case in Vietnam [PDF]
Journal of Asian Business and Economic Studies, 2022 Purpose – This paper examines whether guests contribute sWOM (social word of mouth) on different SNSs (social networking sites) regarding various personal motivations. SNSs have changed the way guests eat and experience their food and dishes.
Le Thi Thanh Ha, Vo Thanh Thu
doaj +1 more source
Jurnal Manajerial Dan Kewirausahaan, 2019 The purpose of this research is to examine whether 1) Social media marketing can predict brand loyalty 2) brand uniqueness can predict brand loyalty. 3) brand consciousness can predict brand loyalty. 4) brand consciousness mediates the prediction social media marketing on brand loyalty.
Stanly Hidajat, Keni Keni
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