Results 21 to 30 of about 18,800,475 (232)
, 2023 In recent years, the popularity of social media influencers (SMI) has grown exponentially. However, there is an increasing suspicious perception of consumers regarding brand promotion messages on websites and social media and the authenticity of SMIs ...
Wajdi Ben Rejeb (17153839) +1 more
core +3 more sources
Exploring the role of Brand Loyalty with Brand coolness and brand sacredness in social media [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT Introduction: In today's digital age, brand loyalty has emerged as a critical competitive advantage for businesses. Given the extensive transformations in consumer behavior and the unparalleled role of social media in shaping customer ...
Mohammad Rahim Esfidani +1 more
doaj +1 more source
PERSEPSI FOLLOWERS INSTAGRAM @PUCUKHARUMID TENTANG BRAND STRENGTH, BRAND FAVORABILITY, DAN BRAND UNIQUENESS TEH PUCUK HARUM [PDF]
, 2023 Teh Pucuk Harum adalah produk teh dalam kemasan yang diluncurkan pada tahun 2011. Pada tahun 2022, Teh Pucuk Harum mendapatkan nilai Top Brand Index (TBI) sebesar 32,6% dan menempati peringkat pertama.
WIBOWO, YOHANES SATRIO
core
Journal of Architecture, Art & Humanistic Science, 2019 This paper is an attempt to discuss brand loyalty from a consumer perspective, its implication of the key components are; Uniqueness, Usability, and Integration In addition to the main factors according to the literature; Brand trust, perceived quality ...
Rania Farouk A.A. Nakhil
doaj +1 more source
Media amplification of brand crisis and its affect on brand trust
, 2011 This paper explores the ways in which consumers’ brand trust during a brand crisis is affected through direct experience versus when it is amplified through mass media.
Natalia Yannopoulou +5 more
core +1 more source
Designing a model of Fear of missing out festival shopping opportunities with a grounded theory approach [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this research is to design a model of fear of missing festival shopping opportunities with a grounded theorizing approach. This research is fundamental and exploratory in terms of its purpose, and qualitative in terms of its implementation ...
Fatemeh Zeinalitajani +3 more
doaj +1 more source
Therapeutic Apheresis and Dialysis, EarlyView.ABSTRACT Background Japan has one of the highest dialysis prevalence rates worldwide and a shrinking, aging population. Whether dialysis burden has entered a sustained post‐peak phase or whether recent declines partly reflect pandemic‐related disruptions remains uncertain.
Hatice Şahin +2 more
wiley +1 more source
Organoids in pediatric cancer research
FEBS Letters, EarlyView.Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley +1 more source
Genre and format aspects of storytelling in brand journalism [PDF]
Жанры речиThe article tests the hypothesis that the structure and flexibility of the format have made storytelling the optimal genre model in brand journalism (promotion journalism).
Kim , Maksim Nikolaevich +2 more
doaj +1 more source
Investigating transcription factor dynamics in health and disease using FRAP
FEBS Letters, EarlyView.FRAP analysis of GFP‐tagged transcription factors reveals how molecular mobility and target engagement change in response to drug treatment. By combining live‐cell imaging, quantitative model fitting, and statistical analysis, this approach uncovers transcription factor dynamics linked to disease mechanisms, providing a powerful framework for ...
Kannan Govindaraj +3 more
wiley +1 more source