Antiphase synchrony increases perceived entitativity and uniqueness: A joint hand-clapping task
In- and antiphase are the dominant patterns identified in the study of synchrony in relative phases. Many previous studies have focused on in-phase synchrony and compared it to asynchrony, but antiphase synchrony has yet not been the subject of much ...
Ken Fujiwara, Kunihiko Nomura, Miki Eto
doaj +5 more sources
Nostalgia proneness and acceptance of AI-designed cultural products: the mediating role of perceived authenticity and the moderating role of need for uniqueness [PDF]
Artificial intelligence is increasingly used to design cultural and creative products, yet consumer acceptance varies considerably. Personality traits may play a key role in shaping these responses, but research has not examined how nostalgia proneness —
Hua Jia, Pinmeng Zhou, YongLi Wang
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The main purpose of this paper was to explore the effect of social media marketing activities (SMMAs) on brand equity (BEQ) through a moderated mediation analysis of brand experience (BE) and perceived uniqueness (PU) in the banking sector in Bangladesh.
Md. Hafez
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Multilingual social grooming on social media and self-perceived multilingual identity among Chinese university students [PDF]
BackgroundChinese university students purposefully use English-only and mixed Chinese-English posts, comments, and replies to share experiences, acknowledge others, and maintain ties, and everyday commentary often reads the practice as showing off ...
Peilu Qin, Yujia Lin, Xin Wang
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When Low Independence Fuels Luxury Consumption: Uniqueness as a Defense Mechanism During Collective Threats [PDF]
Global crises, from pandemics to geopolitical instability, intensify societal anxiety. Paradoxically, these periods of collective threat often witness surges in luxury consumption.
Jaeseok Yook, Seunghee Han
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The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice
Abstract The present research examines how hedonic and utilitarian purchase motivations influence consumers’ perceptions of their product preferences and the resulting number of options they wish to consider when making a purchase. Across six studies, consumers choose to review larger assortments when their purchase motivation is hedonic
Remi Trudel, Sarah C Whitley, Didem Kurt
exaly +2 more sources
Is it recession-proof? Masstige purchase intention: the moderating effect of perceived economic crisis [PDF]
The aim of this study is to investigate the effect of economic crisis on consumers’ masstige behavioural intention. The study examines the effects of uniqueness, hedonic value, conspicuous consumption and perceived quality on masstige purchase intention,
Kassie Belay Addisu, Bang Jounghae
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Need for uniqueness moderates the effectiveness of different types of scarcity appeals
Marketers frequently implement scarcity messages in promoting their products. Scarcity due to demand and scarcity due to supply have both been found to influence consumers’ product evaluations positively.
Yan Wang, Shuhong Kong, Meng Li, Lin Liu
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The number of online applications users of food and beverage delivery services in Indonesia is growing every year. That is also followed by many culinary entrepreneurs who have established partnerships with online applications.
Lydia Nafarin, Adrie Oktavio
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The unique contributions of perceiver and target characteristics in person perception. [PDF]
Models of person perception have long asserted that our impressions of others are guided by characteristics of both the target and perceiver. However, research has not yet quantified to what extent perceivers and targets contribute to different impressions.
Eric Hehman +3 more
openaire +4 more sources

