Need for uniqueness moderates the effectiveness of different types of scarcity appeals [PDF]
Frontiers in Psychology, 2022 Marketers frequently implement scarcity messages in promoting their products. Scarcity due to demand and scarcity due to supply have both been found to influence consumers’ product evaluations positively.
Yan Wang, Shuhong Kong, Meng Li, Lin Liu
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Underdog or Top Dog Brand Story? The Role of Self-Construal and Need of Uniqueness [PDF]
Frontiers in Psychology, 2021 The design of an effective brand story has become a key issue in marketing strategies. This study aims to explore what kinds of brand stories (underdog or top dog) individuals prefer from the perspective of the level of self-construal and the need for ...
Yalin Li, Min Zhao
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Does the need for uniqueness lead to non-suicidal self-injury? The mediation of depression and the moderation of gender [PDF]
Frontiers in Public Health, 2023 ObjectiveBased on the integrated theoretical model of the development and maintenance of non-suicidal self-injury (NSSI) and gender role theory, this study investigated the longitudinal impact of the need for uniqueness on NSSI among adolescents, and the
Xian Zhang +3 more
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Temporary change in personality states among social media users: effects of Instagram use on Big Five personality states and consumers’ need for uniqueness [PDF]
Current Issues in Personality Psychology, 2022 Introduction Research suggests that certain personality traits influence the frequency of social media use. However, the potential effect of social media use on personality states merits investigation as well, in light of the personality dynamics ...
Dariusz Drążkowski +2 more
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When personality gets under the skin: Need for uniqueness and body modifications. [PDF]
PLoS ONE, 2021 Do individuals modify their bodies in order to be unique? The present study sought to investigate need for uniqueness (NfU) subcomponents as possible motives for modifying one's body.
Selina M Weiler +3 more
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Increasing Need for Uniqueness in Contemporary China: Empirical Evidence [PDF]
Frontiers in Psychology, 2018 Past research has documented various cultural and psychological changes in contemporary China. In two studies, we examine how Chinese people’s need for uniqueness (NFU) also has changed.
Huajian Cai +4 more
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Unique Names in China: Insights From Research in Japan—Commentary: Increasing Need for Uniqueness in Contemporary China: Empirical Evidence [PDF]
Frontiers in Psychology, 2020 By comparing naming practices between China and Japan, I propose three suggestions on Cai et al.'s (2018) Study 2, which examined historical changes in baby names in China.
Yuji Ogihara
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Nostalgia proneness and acceptance of AI-designed cultural products: the mediating role of perceived authenticity and the moderating role of need for uniqueness [PDF]
BMC PsychologyArtificial intelligence is increasingly used to design cultural and creative products, yet consumer acceptance varies considerably. Personality traits may play a key role in shaping these responses, but research has not examined how nostalgia proneness —
Hua Jia, Pinmeng Zhou, YongLi Wang
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Multilingual social grooming on social media and self-perceived multilingual identity among Chinese university students [PDF]
Frontiers in PsychologyBackgroundChinese university students purposefully use English-only and mixed Chinese-English posts, comments, and replies to share experiences, acknowledge others, and maintain ties, and everyday commentary often reads the practice as showing off ...
Peilu Qin, Yujia Lin, Xin Wang
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When Low Independence Fuels Luxury Consumption: Uniqueness as a Defense Mechanism During Collective Threats [PDF]
Behavioral SciencesGlobal crises, from pandemics to geopolitical instability, intensify societal anxiety. Paradoxically, these periods of collective threat often witness surges in luxury consumption.
Jaeseok Yook, Seunghee Han
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