Results 1 to 10 of about 971 (79)

News Media Brand Equity in a New Media Environment

Economics and Business, 2022
Digitalisation has profoundly altered how media are distributed and audiences consume media information, reshaping the media environment and introducing new competitors to media brands.
Saulite Linda
doaj   +2 more sources

Branding in the Post-truth News era: A Social Media Hegemony in Zimbabwe Tourism Brand Equity Modelling. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The study was premised on understanding the basis of Zimbabwe tourism brand ascendancy particularly looking at the role of social media in improving positive publicity in a world dominated by post news falsification.
Dr. Farai Chigora, Dr. Emmanuel Mutambara   +1 more
doaj   +1 more source

Branding cities, regions and countries: the roadmap of place brand equity [PDF]

RAUSP Management Journal, 2021
Purpose – The purpose of this paper is two-fold: to expand the understanding of brand equity for places (e.g. countries, regions or cities) and propose two frameworks to increase its value.
Fabiana Gondim Mariutti, Janaina de Moura Engracia Giraldi   +1 more
doaj   +1 more source

The Influence of Non-Product-Related Attributes on Media Brands’ Consumption

Journal of Open Innovation: Technology, Market and Complexity, 2022
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15–24.
Linda Saulīte, Deniss Ščeulovs, František Pollák   +2 more
doaj   +3 more sources

Importance of news media branding in a contemporary media environment

Journal of Open Innovation: Technology, Market and Complexity, 2023
Digitalization fundamentally brought new ways in how media distribute and audiences consume media content, transforming the existing media environment and bringing new competitors to media organizations.
Linda Saulīte, Deniss Ščeulovs
doaj   +1 more source

Achieving New Exsport Brand Equity through Improvement of Social Media Marketing Effort (SMME) to Increase Sales

International Journal of Current Science Research and Review, 2023
The creative industry in Indonesia is currently in the spotlight because it contributes significant value to the economy in Indonesia. Therefore, bags brand also plays an increasingly important role in Indonesia’s manufacturing sector and bags industry is one of creative economy in Indonesia.
Pangestika, Roberta Widyarini, Atik Aprianingsih   +1 more
openaire   +2 more sources

The Impact of Patent Infringement Litigation on Customer-Based Brand Equity

Asia Marketing Journal, 2016
With continuous news headlines related to patents in the public media, awareness of patents’ value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism
Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
doaj   +1 more source

INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY

Journal of Content, Community and Communication, 2020
Communication with target prospects results in a cost to the company. In this highly competitive environment, all marketers work on cutting cost. They try to allocate their marketing budget very carefully to create brand equity and achieve their marketing objective within the given budget.
openaire   +1 more source

Market sentiment of electric vehicles in Malaysia. [PDF]

Sci Rep
Qiu D, Chin L, Abdul Samad AR.
europepmc   +1 more source

An initial typology of the commercial determinants of physical activity. [PDF]

Health Promot Int
Bauman A, Petticrew M.
europepmc   +1 more source