Results 41 to 50 of about 21,560,484 (213)
How Media Represent Australian Indigenous Business: Comparing Australian and International Coverage
Australian Journal of Social Issues, EarlyView.ABSTRACT Media representations of Indigenous business shape public perceptions, investor confidence and consumer demand, influencing how Indigenous enterprises are valued and understood. This Indigenous‐led study systematically reviews grey literature on Australian Aboriginal and Torres Strait Islander businesses published between 2006 and 2024 ...
Maria Raciti +3 more
wiley +1 more source
An Analysis Regarding Descriptive Dimensions of Brand Equity [PDF]
The competitive potential of any company is significantly influenced by the brands held in the company’s portfolio. Brands are definitely valuable marketing assets.
Oana Adriana GICA, Ovidiu Ioan MOISESCU
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Debranding in Fantasy Realms: Perceived Marketing Opportunities within the Virtual World [PDF]
, 2013 This paper discusses the application of the concept of debranding within immersive virtual environments. In particular the issue of the media richness and vividness of experience is considered in these experience realms that may not be conducive to ...
Christidi, Sofia +2 more
core +1 more source
Arthroscopy, EarlyView.Purpose To evaluate the midterm clinical and radiologic outcomes of the arthroscopic wafer procedure for idiopathic ulnar impaction syndrome with a minimum 5‐year follow‐up. Methods Patients with idiopathic ulnar impaction syndrome and less than 4 mm of positive ulnar variance who underwent the arthroscopic wafer procedure between May 2009 and February
Sang‐Hee Kim +5 more
wiley +1 more source
The brand equity: evidence on marketing investment [PDF]
The author presents a model of the brand equity dimensions and how the model behaves if there are different marketing investments in the value of the brand.
Davcik, Nebojsa
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The impact of brand extensions on parent brand relationship equity
, 2011 The emergence of a relational paradigm necessitates an analysis of brand extensions from the standpoint of their impact on potential consumer relationships with a parent brand.
Dwivedi, Abhishek +3 more
core +1 more source
Arthroscopy, Sports Medicine, and Rehabilitation, EarlyView.Purpose To evaluate patient‐reported outcomes of the transtendinous repair technique for partial‐thickness articular‐sided tendon avulsions (PASTA) using patient‐acceptable symptomatic state (PASS) thresholds. Methods Chart reviews included patients who underwent a transtendinous arthroscopic rotator cuff repair by a single surgeon for a high‐grade ...
Roger V. Ostrander III +6 more
wiley +1 more source
Impact of Advertising Variability on Building Customer Based Brand Personality under Competitive Environment : Empirical analysis in reference to Mexico [PDF]
The brand equity is built around brand personality as one of the core dimensions. The psychographic variables like emotions associated with the brand image constitute the personality of a brand.
Rajagopal
core +2 more sources
Investigating the changes in skin color representation within US medical textbook imagery
Anatomical Sciences Education, EarlyView.Abstract Medical education traditionally relies on textbooks with limited representation of dark skin tones, contributing to “visual racism.” This study sought to answer: “To what extent has skin‐of‐color representation changed in widely used U.S. medical textbooks over twenty years?” Older and newer editions of four widely used medical textbooks were ...
Justin Lyon +4 more
wiley +1 more source
Brand Personality Creation through Advertising [PDF]
Brand Personality is one of the core dimensions of brand equity. Brand personality refers to the emotional side of a brand image. It is created by all experiences of consumers with a brand, but advertising plays a dominant role in personality creation ...
Ouwersloot,Hans, Tudorica,Anamaria
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