Results 41 to 50 of about 7,154 (164)
This study aims to determine the role of religiosity in moderating the influence of fake news variables, the personality of Muslim customers, and anger towards the hateful behavior of Muslim consumers towards halal product brands.
Chandra Warsito +5 more
doaj +1 more source
Eco-branding. A revolution in the new media age
O mundo está a mudar a uma grande velocidade, ao mesmo tempo que osrecentes média chegam às casas dos consumidores e das empresas. As novas marcasestão a ocupar o lugar de outras marcas mais importantes, visto que as suas antecessoraseram grandes demais para gerir. As mais novas são atraentes, inteligentes e funcionammelhor. Esta é a era das marcas Web
openaire +2 more sources
International non-governmental organizations (INGOs) operate worldwide to fulfil important needs and issues faced by global communities, but they are highly dependent on donations.
Daniel-Rareș Obadă +2 more
doaj +1 more source
This study explores how Indonesian TV station Jawa Timur TV’s (JTV) commodified the Suroboyoan language in its Pojok Kampung news program as a part of its media convergence strategies and its influence on cultural representation.
Aditya Fahmi Nurwahid +2 more
doaj +1 more source
“Talk to Me as a Friend!”: How Teenagers Prefer Their Newsfluencers on Social Media
This study investigates how Portuguese teenagers (aged 13–18) perceive and prefer the communication characteristics of so-called “newsfluencers” on social media platforms such as Instagram, TikTok, and YouTube.
Vasco Avides Moreira +2 more
doaj +1 more source
Crossing the Line between News and the Business of News: Exploring Journalists’ Use of Twitter
Anglo-American journalism has typically drawn a firm dividing line between those who report the news and those who run the business of news. This boundary, often referred to in the West as a ‘Chinese Wall’, is designed to uphold the independence of ...
Stephen Jukes
doaj +1 more source
News Distribution Strategies for Social Media Engagement: A Case Study of Liputan6 SCTV
The rapid advancement of digital technology has accelerated media convergence, positioning Instagram and YouTube as strategic platforms for visual and audiovisual news distribution in line with modern audience consumption patterns.
Lale Sekar Idaman Pertiwi +2 more
doaj +1 more source
Brand Culture Communication under New Media Age [PDF]
Among three drivers, consumption plays a more and more important role in pulling increase of national economy. From the perspective of proportion of products in the consumer market, brand culture is also highlighted day by day. At present, online consumption is a new path, and it has great development potential in the future.
openaire +1 more source
Discursive analysis of rejection voices against brand social responsibility initiatives in Indonesia
A health soap product brand launched an advertising campaign about an initiative to improve sanitation facilities and educate people about clean living in one of the most underdeveloped villages in East Nusa Tenggara, Indonesia.
Bambang Sukma Wijaya
doaj +1 more source
Impact of Fake News on Sustainable Apparel Consumption through Social Media [PDF]
In contemporary society, consumers are increasingly confronted with a fundamental paradox: the tension between the aspiration for environmentally responsible fashion consumption and the economic pressure to prioritise cost-efficiency and fast-fashion ...
Monica Ioana Burcă-Voicu +4 more
doaj +1 more source

