Results 21 to 30 of about 7,154 (164)
BMC Public Health, 2022 Successful mitigation of emerging infectious disease requires that the public adopt recommended behaviours, which is directly influenced by effective crisis communication.
Melissa MacKay +5 more
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Studies in Communication, Media, 2018 User discussions of journalistic online news are a sensitive issue. First, most users do not seem to be motivated to comment on articles. Second, as far as discussions emerge, they seldom aim to create mutual understanding.
Lara Brückner, Wolfgang Schweiger
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E-WOM BOMB EFFECT ON SOCIAL MEDIA INFLUENCE TO BRAND: CASES IN HALAL PRODUCTS
Manajemen dan Bisnis, 2015 The objective of this study is to analyze social media effect on brand image and purchase intention. The purpose of this study is to explore the impact of Word-of-Mouth (WOM) communication on social media negatively or positively towards the brand ...
Liza Mumtazah Damarwulan
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Strategies Conflict between Islamic Republic of Iran and the Zionist Regime in the Caucasian Strategic Area [PDF]
Faṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat, 2020 The South Caucasus is one of the areas where, since the end of the Cold War, and the crises caused by geopolitical and geostrategic developments, especially after the collapse of the Soviet Union, there have been rivalries and bargaining of major ...
Hadi Ebrahimi kiapei, kamal zarei
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Branding in the Post-truth News era: A Social Media Hegemony in Zimbabwe Tourism Brand Equity Modelling. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 The study was premised on understanding the basis of Zimbabwe tourism brand ascendancy particularly looking at the role of social media in improving positive publicity in a world dominated by post news falsification.
Dr. Farai Chigora +1 more
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Shockwaves in consumer minds: The thunderous role of media in sculpting brand popularity
Asian Management and Business ReviewThis study explores the complex relationship between brand popularity, media exposure, curiosity, fear of missing out, and consumers’ information-seeking behaviour on digital platforms.
Hafizh Fitrianna
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Predictors of credibility of online media in the Spanish polarized media system
Communication & Society (Formerly Comunicación y Sociedad), 2019 Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses...
Lluïsa Llamero +2 more
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Indonesian Journal of Applied Linguistics, 2023 The idea of hegemony and authority in language practice do exist in the development of linguistics and critical discourse studies. It attracts great attention at any time, moreover during time of crisis, such as the COVID-19 Pandemic. This study uncovers
Liesna Andriany +3 more
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The Role of New Media in Brand Culture [PDF]
Uluslararası Sosyal Medya ve İletişim Araştırmaları Dergisi, 2021 Aysel Topçu, Gülsüm ÇALIŞIR
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Research on Brand Marketing Strategy in the New Media Era
Financial Forum, 2022 <p>As the continuous development of the times, modern information technology has been widely used and gradually becoming part of people’s lives, prompting the constant innovation of China’s enterprises in management. In the new media era, China’s small and medium-sized enterprises (SMEs) get some development opportunities in brand marketing ...
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