Results 11 to 20 of about 7,154 (164)
Jurnal Komunikasi: Malaysian Journal of Communication, 2022 The reputation of media, especially online media, has lately been receiving considerable attention due to the high numbers of hoaxes and twisted facts in news reporting, causing the credibility to be undermined. Online media are considered only to pursue clicks and shares to reap ads, disregarding aspects of news ethics and logic. News ethics and logic
Bambang Sukma Wijaya +3 more
openaire +1 more source
Anàlisi: Quaderns de Comunicació i Cultura, 2023 Digital media have become an integral part of the journalism industry and of audience habits – in 2021 our research registered 2873 active news websites in Spain.
Samuel Negredo +4 more
doaj +1 more source
Misinformation and the Dynamics of Trust: A Behavioural Model of the Effects of Fake News on Consumer Decisions [PDF]
Amfiteatru EconomicThe study analyses the impact of exposure to fake news on consumer behaviour in the digital environment by investigating the relationships among information credibility assessment, brand trust, brand loyalty, and purchase intention, with a focus on ...
Sorina-Geanina Stănescu +5 more
doaj +1 more source
Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [PDF]
مدیریت بازرگانی, 2021 Objective Fake news has become a serious ploy in marketing and consumers’ behavior, which may harm brands and companies. Although fake news is an old concept, its nature and form have been changing and are spreading online.
Emad Rahmanian
doaj +1 more source
Analisis Isi Pesan Pro-Kontra Pengguna Instagram terhadap Berita Hak Merek Citayam Fashion Week
Calathu, 2023 One of the social media that is widely used by the public is Instagram. Recently, the Citayam Fashion Week phenomenon has become a public conversation so that it becomes a trend.
Niluh Wiwik Eka Putri +1 more
doaj +1 more source
Features of promotion of confectionery brands in new media
Neophilology, 2022 We consider new media, their characteristics and different approaches to the definition of the concept of “new media”. We present ways to promote confectionery on the example of brands: “Nutella”, “Oreo”, “Snickers”, “Kinder”, “Babaevsky” and “Mega Drive”. We describe in detail the tools that brands use in new media.
openaire +1 more source
A brand-new world: brand-endorsers-users fit on social media
Academia Revista Latinoamericana de Administración, 2019 Purpose The digital relationship between brand and users, and brand and endorsers has been analyzed from different angles. The purpose of this paper is to investigate how these three elements co-create online the brand personality of the firm, through user-generated content.
Borges-Tiago, Teresa +3 more
openaire +2 more sources
A Conceptual Model for Leveraging News Media in Cultural Diplomacy for Tourism Branding [PDF]
International Journal of Tourism, Culture and SpiritualityThis article presents a systematic conceptual model to elucidate the role of cultural diplomacy and news media in the development and branding of cultural tourism destinations.
Hamed Taghdiri
doaj +1 more source
Brand Personality of Top Five News Channels in Pakistan
Journal of Mass Communication, 2019 This research study investigates brand personality of top five news channels of Pakistan including Geo, ARY, Express, Bol and Samaa News in the age of media dark. It is quantitative in approach and adopted ‘Aaker’s Dimension of Personality Traits Model’
Erum Hafeez, Aarrij Shamim, Asad Raza
doaj +1 more source
Strategi Empat Pilar dalam Membangun Brand Awareness pada Portal KalderaNews.com
Calathu, 2023 The use of Integrated Marketing Communication (IMC) has become a necessity during increasing competition and market penetration in today's business environment.
Johanes Sutanto, Finsensius Yuli Purnama
doaj +1 more source